Too shy to buy? Maybe the salesperson’s too hot.
HONG KONG — It’s a common assumption that physical attraction is an advantage in life. It should follow, then, that attractive salespeople increase shoppers’...
Fitness Convergence
By Michael Angelo S. Murillo
APRIL 16 was a good day for the local fitness and wellness scene as like-minded people converged to promote a...
Neutrogena relaunches Hydro Boost, Ultra Sheer lines
THE SECRET to younger-looking skin, according to American skincare brand Neutrogena, centers around two concepts: hydration and sun protection. These are at the crux...
Trump Wine is real. Trump Champagne? Don’t pop that cork
NO, THE TRUMP Fence Company won’t build the big, beautiful wall that Donald Trump vows along the Mexican border. Trump Wine may be a...
The Bear grows into adulthood
Ads & Ends
Nanette Franco-Diyco
NESTLÉ PHILIPPINES recently launched a new variant for the Filipino’s age-old favorite milk brand, Bear Brand: Bear Brand Adult Plus, “specially...
Team Iron Man or Team Captain America?
MARVEL SUPERHERO FANS can now take their sides at the cinema, well before the latest installment of the Captain America film series hits theaters.
While...
Celebs’ art on face of Kiehl’s face cream for a cause
By Zsarlene B. Chua
THE PHILIPPINE COUNTERPART of American cosmetics brand Kiehl’s has embarked on what a company official described as its biggest charity event...
Richard Yap now also endorsing Manulife-China Bank venture
MANULIFE CHINA BANK Life Assurance Corp. (MCBL) has named actor Richard Edison Yap the first ambassador of the joint venture between Manulife Philippines and...
Taste the Feeling
Ads & Ends
Nanette Franco-Diyco
RAUL M. CASTRO, chairman and CEO of McCann Worldgroup, Phils., Inc., dramatized in no uncertain terms how Coca-Cola’s brand new television...
Tisyu boxes stress votes’ importance
TO SPREAD AWARENESS on how to choose the right candidates at the May national polls, Tisyu has come up with limited-edition tissue boxes, “each...
McDonald’s teases rival with chicken loved by ‘Joys’
IN A NEW TV advertisement released by McDonald’s Philippines, Pinays reveal two things they have in common: the name Joy, and their love for...
John Lloyd plays FRED role for Western Union
By Nickky F. P. de Guzman
GIVEN THE FLICKERING and fleeting stardom of some showbiz stars, companies are obliged to drop endorsements as soon as...