Communicating well
Getting The Edge In Professional Selling
Terence A. Hockenhull
I鈥橫 GOING to get of the topic of sales slightly this week by talking about communication, both...
China curbs Baidu health care ads business after student鈥檚 death
BEIJING -- Chinese regulators have imposed limits on the number of lucrative health care adverts carried by Baidu, Inc. following the death of a...
Web video redefines itself as TV聽to win bigger slice of ad pie
WITH THEIR SIGHTS set on a $63-billion TV advertising market, streaming video services like Hulu and Crackle are now defining themselves as TV networks,...
Sun Life promotes financial literacy through board games
By Carmencita A. Carillo
DAVAO CITY -- First he got retrenched. Then, he had to be hospitalized. In desperate need of money, he resorted to...
South African firms bet on coffee聽and donuts despite slowdown
JOHANNESBURG -- A fortnight after the first Starbucks in South Africa opened in a trendy Johannesburg district, queues still snaked onto the pavement, a...
Early Birds at Early Bird
Ads & Ends
Nanette Franco-Diyco
MY FAMILY AND I were at our precinct at 6:00 a.m. on Monday and promptly cast our votes with ease. When...
TAG Heuer befriends blue-haired DJs to recapture lost youth
Watchmakers set down their tools when Liv and Mim Nervo walked into TAG Heuer鈥檚 factory this month in the Jura mountains of Switzerland. It鈥檚...
鈥楧amn, Daniel!鈥 You sold a lot of white shoes
A viral video from earlier this year starring a California teen and his gleaming sneakers featured a particular catchphrase (鈥淒amn, Daniel!鈥) and particular footwear:...
Axe Black takes 鈥榰nderstated鈥 image to pop-up events
Last year, Axe launched its newest variant, Axe Black, and 鈥渋ntroduced audiences to the world of the understated man鈥, according to a press release...
Adult extensions make good sense
Call this column a Part II of last week鈥檚, where I dealt with the new adult extensions of Nestl茅鈥檚 established products.
The product for this...
US top court rejects POM Wonderful appeal over ads
WASHINGTON 鈥 Businesses better have good evidence to back up claims of health benefits from their products, the US Federal Trade Commission (FTC) said...
Nestl茅 launches Wellnessize Web series with Luis Manzano
Embarking on a journey of wellness may seem daunting, especially for busy, multi-tasking homemakers. Nestl茅 Philippines, through the Nestl茅 Club, has launched a campaign...