Embarking on a journey of wellness may seem daunting, especially for busy, multi-tasking homemakers. Nestl茅 Philippines, through the Nestl茅 Club, has launched a campaign that enables homemakers 鈥渢o take small, easy steps to start a life of wellness.鈥
The Nestl茅 Club calls the campaign Wellnessize. To achieve wellness, the company said in a press release, an individual must take action.
The Wellnessize campaign was launched via Nestl茅 Club鈥檚 GoodLiving Webisodes, with actor and TV host Luis Manzano as guide.
鈥淲ellness is a big goal, but you can get there in small, easy steps. Dito sa Nestl茅 Club, that鈥檚 what we call Wellnessize,鈥 says Mr. Manzano, as he introduces the fourth season of GoodLiving Webisodes.
鈥淩esearch into the behavior of homemakers who are members of Nestl茅 Club reveals that most of them have the inclination to search for classic recipes that Filipinos love,鈥 the press release stated.
Research also shows that more and more homemakers see the importance of health, but what they say is different from what they do, Nestl茅 said.
鈥淥ur homemakers are aware, but not equipped,鈥 Aurora Alipao, head of Nestl茅 corporate communication and consumer engagement services, was quoted saying.
This year, the GoodLiving Webisodes present recipes of six favorites: menudo, adobo, carbonara, beef with broccoli, burger steak, and tiramisu 鈥 each accompanied by a 鈥淲ellnessized鈥 version. Homemakers thus have a choice of cooking either the classic or the Wellnessized recipe.
According to Nestl茅 Consumer Relationship Marketing Executive Lia Lagarde, Mr. Manzano is the ideal host for the Webisodes because of his healthy and active lifestyle.
鈥淟uis also has 4.78 million followers on Twitter and 1.3 million followers on Instagram to date, so he can definitely help Nestl茅 Club reach out to homemakers,鈥 Ms. Lagarde was quoted saying.
Mr. Manzano is the co-host of the ABS-CBN鈥檚 reality talent competition Pilipinas Got Talent, host of game show Family Feud, and a mainstay of the network鈥檚 Sunday variety show ASAP. He is also the current endorser of Nestl茅鈥檚 Bear Brand powdered milk drink.
