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Manulife, Sarah Geronimo take first steps together

THE PHILIPPINE branch of Canada-based insurance company Manulife Financial Corp. recently launched its newest brand campaign, focusing on encouraging people to 鈥渢ake the first...

GoodAh!!! leverages nostalgia, whimsy with new partner Abunda

TAPSILOG, a portmanteau of tapa (cured beef), sinangag (fried rice) and itlog (egg), has become a Filipino breakfast staple and all-around comfort food. The...

Australian Nutella lovers make fun with personalized labels

SYDNEY -- An Australian marketing campaign that lets people personalize their jars of chocolate spread has not gone to plan, with participants designing labels...

Audi 鈥楾ruth in Engineering鈥 ads come back to bite amid probe

鈥淚T鈥橲 NOT THAT easy being green.鈥 That was Kermit the Frog鈥檚 lament to comedian Joel McHale in an advertisement during Sunday night鈥檚 Primetime Emmy Awards,...

Honoring Our Lady and the Pope

ADS & Ends Nanette Franco-Diyco AWARENESS of Our Holy Father Pope Francis is at a particular high again with his forthcoming visit to New York and...

鈥楻edefining Action鈥 rebranding for AXN

SONY PICTURES Television Networks, Asia (SPT Asia) has launched a new visual identity for AXN to align with the TV channel鈥檚 current programming. The new...

Apple鈥檚 ad-blocking feature is sending publishers scrambling

SETH WEINTRAUB has made a career of reporting on Apple. His Web site, 9to5mac.com, is one of the go-to places for news about the...

Buffett unit offers Emily Blunt free ice cream after DQ blunder

DAIRY QUEEN, the ice cream seller owned by Warren Buffett鈥檚 Berkshire Hathaway, Inc., offered actress Emily Blunt free food and desserts for life after...

Trillenium takes virtual reality into online shopping

LONDON -- Hrvoje Prpic is wandering through a fashion boutique trying to pick out a new accessory. Only, he鈥檚 not actually there. He鈥檚 sitting...

Lucky Me鈥檚 Korean-spicy profile

Ads & Ends By Nanette Franco-Diyco MY FAMILY went on a food trip to Pampanga and noticed how practically a whole barrio had specially opened...
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