Descendants of the Sun star is new face of Korea tourism
鈥淐APTAIN YOO SI-JIN鈥 is officially the Korean Tourism Honorary Ambassador for 2016 and will feature in television commercials and various promotional activities for South...
This Bud鈥檚 for Russia as King of Beers soars amid US struggle
BUDWEISER IS ENJOYING an unlikely source of growth in Russia鈥檚 declining beer market, even as the all-American brand continues to struggle at home.
In a...
Dubai starting own tea brand to test consumer preferences
DUBAI IS STARTING its own tea brand, Shay Dubai, to learn what consumers prefer from the beverage.
鈥淭his is not to compete with Lipton,鈥 Ahmed...
Lifestyle blog Hypebeast soars 708% in record Asia debut
HYPEBEAST LTD., the collection of fashion and entertainment blogs that started out as an online sneaker forum, had the best debut of any Asian...
Filipino funniness with Mang Juan
Ads & Ends 鈥 Nanette Franco-Diyco
UNIVERSAL ROBINA CORP. (URC) has long been identified as a pioneer and leader in the Philippine snacks category. One...
Sales strategy and planning
Getting The Edge In Professional Selling 鈥 Terence A. Hockenhull
NEARLY EVERY SALESPERSON I know wants to exceed quota and increase his or her personal...
Why US millennials are crushing the dreams of marketing directors
COMPANIES BENDING OVER backward to sell to millennials are doing the one thing the cohort hates most: trying too hard.
Attempts at wooing the emoji...
Bollywood studios eye profits at last聽as India goes smartphone mad
MUMBAI -- India鈥檚 all-singing, all-dancing movie hits capture the attention of hundreds of millions of fans -- but they generate precious little in box...
Wrangler seeks new True Wanderer in travel contest
AMERICAN DENIM BRAND Wrangler is continuing its search for biking and travel enthusiasts 鈥渙ut to fulfill their passion on the open road鈥 through its...
Where have all the competent salespeople gone?
Getting The Edge In聽Professional聽Selling聽
Terence A. Hockenhull
THREE YEARS AGO, I was asked to hire a competent sales team. At the time, I thought it a...
Mom鈥檚 Knorr influence stretches far beyond home
Ads & Ends
Nanette Franco-Diyco
THERE IS A 2-minute digital advertising produced by Ogilvy One Worldwide for Unilever鈥檚 Knorr Bouillon Cubes that captures one鈥檚 attention. There...
Coffee for one: how the future of US demand is up to singles
MASSIMO ZANETTI BEVERAGE USA, the maker of Chock full O鈥橬uts and Hill Bros. coffee brands, sees the future of US sales in a single...