A wake up call before Christmas
Ads & Ends
Nanette Franco-Diyco
AS I WAS monitoring the local channels鈥 morning shows for possible launches of new commercials last Tuesday, I happily caught what...
When the sale goes nowhere!
Getting The Edge In Professional Selling
Terence A. Hockenhull
IT WOULD BE wonderful if every potential client said yes to the products and services they were...
James Reid:聽from lanky聽to yummy
By Nickky Faustine P. de Guzman
SIX YEARS in the entertainment industry and James Reid has grown (literally and figuratively) into a big star. From...
BDO finds ways
Ads & Ends
Nanette Franco-Diyco
鈥淗UNDREDS OF AUDITIONS, three tries to win the crown,
Now I鈥檓 here!
鈥淎ll my life, I find ways to make it. So when...
You need to talk to be a salesperson
Getting The Edge聽In Professional Selling
Terence A. Hockenhull
AS REGULAR READERS of this column may know, I have spent the last six months desperately trying to...
鈥業nstagramable鈥 parties
By Zsarlene B. Chua, Reporter
PARTIES 鈥 OF ALL SORTS 鈥 can now ascend to whole new 鈥淚nstagram-able鈥 levels as London-based party supplies and stationery...
Let the client decide
Getting the edge in professional selling
Terence A. Hockenhull
I wouldn鈥檛 be far off the mark if I suggested that 95% of all salesmen offer solutions...
Pairing off with Coca-Cola
Ads & Ends
Nanette Franco-Diyco
Working for Coca-Cola, creative agencies McCann Worldgroup, Ogilvy One, and Visual Latina have all come up with different executions which together...
Quiet battle for the sound of silence in UK shops
LONDON 鈥 Nigel Rodgers is in hell. A campaigner against piped music for decades, he stands in a shoe shop on London鈥檚 Oxford Street...
Good, better, best advice for parents on children鈥檚 work
Ads & Ends
Nanette Franco-Diyco
THERE IS THIS book entitled Good, Better, Best (published by Scepter Publishers of New York in 2013) that has been such...
Don鈥檛 be pushy
Getting The Edge In Professional Selling
Terence A. Hockenhull
GOOD SALESPEOPLE are able to sell effectively because they listen to their customers and take the time...
NBS collaborates with blogger
FROM COLLABORATING WITH National Artist BenCab, to personalities like Rajo Laurel and Daphne Ose帽a-Paez, National Bookstore has come up with another collectibles collection including...