Proposals and quotations
Getting the edge in professional selling
Terence A. Hockenhull
I鈥橵E BEEN ON the rampage over the last couple of months. The company I work for offers...
Mutliple brand ambassadors in one ad to mark Olay鈥檚 10 years in PHL
TEN YEARS AGO, American skin care brand, Olay, entered the Philippine market bringing with it 鈥渁mong the first anti-aging creams,鈥 according to a company...
All about fame and fortune for the Kardashians
LOS ANGELES 鈥 From reality TV, to cosmetics, video games, clothing lines and paid appearances, the Kardashians have built an empire estimated at more...
Jollibee celebrates real love
Ads & Ends
Nanette Franco-Diyco
THE NEWLY LAUNCHED digital and television commercials of Jollibee鈥檚 Burger Steak express how someone who鈥檚 deeply in love really knows it鈥檚...
No commitments, no sale
Getting The Edge In Professional Selling
Terence A. Hockenhull
I AM FREQUENTLY asked about the cultural aspects of selling. Is there anything different about selling in...
Advertising on mobile:聽it鈥檚 all about 鈥榮topping the thumb鈥
NEW YORK -- Almost 80 years old, the deodorant Old Spice is learning new tricks for finding customers in the era of smartphones and...
MAXX to the max!
Ads & Ends
Nanette Franco-Diyco
I REMEMBER VISITING decades ago a big confectionery plant in Libis that was churning out Halls menthol candies in various flavors,...
Don Papa Rum launches new canisters, opens 2nd art tilt
PREMIUM RUM brand Don Papa Rum recently introduced a new set of award-winning packaging designs in its Don Papa Art Canister Series, which will...
Opening a sales call
Getting The Edge In聽Professional聽Selling
Terence A. Hockenhull
I HAVE BEEN in the Philippines long enough to appreciate that personal relationships count for a great deal. This...
Baskin Robbins expands in the Philippines
AMERICAN SPECIALTY ice cream brand, Baskin Robbins, known for its wide array of flavors -- enough for every day of the month -- has...
Insurance firm taps James Reid to persuade millennials to invest
THE PHILIPPINE BRANCH of Canadian insurance company and financial services provider, Manulife, has formally welcomed actor/singer James Reid as the newest addition to its...
Ride-hailing firm Grab pulls gory Indonesia ad
JAKARTA 鈥 Ride-hailing start-up Grab has withdrawn an advertisement in Indonesia after the video鈥檚 portrayal of a woman covered in blood sparked an online...