鈥楥U in the NT鈥 tourism logo causes stir
SYDNEY 鈥 A brazen tourism logo, 鈥淐U in the NT,鈥 aimed at attracting people to Australia鈥檚 Northern Territory has caused a social media stir,...
Choose to flow your best!
ADS & Ends
Nanette Franco-Diyco
My own family has been using Wilkins drinking water for years. As far back as I remember, its advertising thrust has...
Regular contact, responsiveness, and loyalty rewards
Getting the edge in professional selling
Terence A. Hockenhull
No business will be successful without customers.聽 Through investment and hard work, established companies build a solid...
Pinoy 鈥榮upershoppers鈥
By Zsarlene B. Chua
GOOGLE Philippines recently revealed a study how mobile devices 鈥 tablets, phablets, phones, etc. 鈥 affect the Filipino consumer behavior and...
It鈥檚 more fun in the Philippines! And then… ???
Ads & Ends
Nanette Franco-Diyco
THE MULTI-AWARDED integrated marketing campaign of creative agency BBDO excelled in terms of longevity and effectiveness. The campaign鈥檚 battlecry 鈥淚t鈥檚 more...
Creating a good impression
Getting The Edge In Professional Selling
Terence A. Hockenhull
THERE鈥橲 NO SUCH thing as a second chance at a first impression. No question about it, a...
A taste of Filipino shopping with Adobomall
By Camille Anne M. Arcilla
A DIFFERENT kind of adobo is now available in the Philippines.
Adobomall, the Philippines鈥 first online shopping mall, was officially launched...
Coffee, tea, and charity
AS A way to better connect with its customers and making its charity partners accessible to them, Coffee Bean and Tea Leaf (CBTL) Philippines...
Goldilocks celebrates its 50th anniversary
Ads & Ends
Nanette Franco-Diyco
THE OPENING frames immediately trumpet a great celebration. You see it; you hear it; you feel it. Enter frame, this celebrity...
Why people in China are wearing Yankees hats
BALL CAPS bearing the signature logo of the New York Yankees are prominently displayed at New Era鈥檚 store at a Fujairah mall in the...
Tired of the fog? Try the frogs! Paris says to City
NANTERRE, FRANCE 鈥 Paris鈥檚 business district, La Defense, launched Monday a playful advertising campaign to lure away companies based in Britain seeking a new...
Selecta enhances Christmas spirit
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Nanette Franco-Diyco
WE TAKE the same infectious delight over Christmas lanterns, Christmas songs, Christmas trees, Christmas colors, Christmas lights 鈥 and numerous...