Who wants to be a salesman?
Getting The Edge In聽Professional聽Selling
Terence A. Hockenhull
鈥淏AD PRESS鈥 constantly barrages people who choose sales as a career. As a result, many people think there is...
Toblerone minds the gap
WHEN TOBLERONE recently made a drastic change to the appearance of its iconic chocolate, netizens voiced their concerns on social media about what had...
The enduring romance of Closeup
Ads & Ends
Nanette Franco-Diyco
I LIKE THE聽newly launched Closeup television commercial that captures that feeling of innocent love at first sight. Historically, Closeup has been...
In a perfect world
Getting the edge in professional selling
Terence A. Hockenhull
ONE OF MY聽all-time favorite questions to ask during in a sales call is, 鈥淚n a perfect world鈥...
Uber app gets an upgrade
RIDE-HAILING MOBILE APP, Uber, has introduced an entirely new rider app design 鈥 something that has been a long time coming as the app鈥檚...
Solar lamps with a charitable component just one item in AirAsia鈥檚 holiday catalog
PHILIPPINES AIRASIA HAS launched its holiday in-flight catalogue which features vacation essentials and a solar-powered lantern.
鈥淔or this CSR initiative, we saw the project and...
Targeting the professionals
DUTCH GLOBAL paints and coating company, AkzoNobel, has introduced Dulux Professional paints specifically targeted towards 鈥渁rchitects, contractors, interior designers and other trade professionals,鈥 according...
RiteMed cites true heroes
Ads & Ends
Nanette Franco-Diyco
TWO MONTHS AGO, RiteMed released a two-minute advocacy ad on social media entitled 鈥淧agpupugay鈥 (A Tribute). International award-winning director Brillante Mendoza...
Window dressing
By Zsarlene B. Chua
IT WAS -- at first -- a somber affair as while guests happily greeted one another, there was an undercurrent of...
Christmas comes alive
ACROSS THE CITY, yet another Christmas tradition has come to life as the Ortigas Center formally opened this year鈥檚 鈥淐hristmas on Display,鈥 an animatronic...
NBS鈥 new look revealed in time for holidays
AT THE MOST wonderful -- and busiest -- time of the year, National Book Store makes it easy for shoppers to complete their Christmas...
Lactezin wins unadulterated approval
Ads & Ends
Nanette Franco-Diyco
WE HAVE BEEN bombarded this year with many TV and digital ads that promise a cure for the eternal problem of...