SM, HK Disneyland mark park鈥檚 anniversary with raffle promo
By Zsarlene B. Chua
SM SUPERMALLS, in partnership with Hong Kong Disneyland, recently announced a promotion to take 30 SM patrons (and their families) to...
Situmercials: Solmux and Knorr
Ads & Ends 鈥 Nanette Franco-Diyco
CALL IT a non-traditional media placement or media buy. If you venture to watch a teleserye (soap opera) on...
The Know-it-all
Getting The Edge In Professional Selling 鈥 Terence A. Hockenhull
IT鈥橲 BEEN A relatively quiet day today. I have been able to sit here with...
Amp up your business game plan in the Year of the Monkey
By Nickky Faustine P. de Guzman
Some companies are rags to riches stories, while others bloom and boom only to go bust. There are many...
Star Wars success makes Disney world鈥檚 most powerful brand
WALT DISNEY is the world鈥檚 most powerful brand, thanks to the likable robots R2-D2 and C-3PO, who propelled the entertainment company to the top...
Digital ad fraud estimated to cost industry $7.2 billion in 2016
THE ADVERTISING INDUSTRY was on pace to lose $6.3 billion last year by showing digital ads to robots, according to a December 2014 study...
Arctic islands seek to charm visitors with winter cold, darkness
OSLO -- A Norwegian chain of Arctic islands is seeking to turn numbing cold and total winter darkness into a draw for visitors who...
Do we really need salespeople?
Getting The Edge In聽Professional聽Selling
Terence A. Hockenhull
鈥淪ir! Would you mind spending 5 minutes with me, participating in a survey?鈥
鈥淲hat for?!鈥 I responded.
After a couple of...
Milo plus Mom
Ads & Ends
Nanette Franco-Diyco
THE LATEST MILO TV commercial shows a mother鈥檚 supreme efforts to personally do everything she can, to help her son excel...
A fisherman鈥檚 tale: of resilience and disaster risk reduction
By Mozart Pastrano
But it was a sunny day. There were no dark clouds early that morning. The sea was not acting up at all....
Watch and earn
By Nickky Faustine P. de Guzman
A WOMAN鈥橲 CELLPHONE hovers above everyone else鈥檚 heads. Another girl has found a tiny space to put out her...