Cloud 9 and magic
Ads & Ends 鈥 Nanette Franco-Diyco
HOW ARE CLOUDS formed? I like the visuals in the recently launched TV commercial of Universal Robina Corp.鈥檚 longtime...
Can you afford it? Is it worth it? Do you know you need it?
Getting The Edge In Professional Selling 鈥 Terence A. Hockenhull
ONE OF THE MOST common objections is: 鈥淚t鈥檚 too expensive!鈥
The statement by a customer that...
Shrinking screens, bigger bucks
By Pola聽Esguerra del Monte
Assistant editor, BWorld University 聽
The 1280x720 screen burst to life.
Little people, now smaller than ever, begin talking in front of the...
US Pizza Hut has an answer for LeBron and all聽the pizzeria upstarts
AMERICANS ARE BUYING more pizza than ever, but Pizza Hut -- which has been feeding that appetite for more than a half-century -- is...
Big beer鈥檚 curious plan to sell to consumers聽who mistrust them
AMERICA鈥橲 BIGGEST BEER companies want more millennials to buy their products, but they don鈥檛 want to be, like, obvi about it.
Anheuser-Busch InBev and MillerCoors...
Nescaf茅 Latte teaches the art of the pregnant pause
Ads & Ends
Nanette Franco-Diyco
WHAT DO YOU do, what do you say, how do you react when someone greets you with such familiarity and enthusiasm...
Parties to a sale
Getting The Edge In聽Professional聽Selling
Terence A. Hockenhull
WHEN PRODUCTS or services sold to customers are of high value, it is rare for a salesperson to...
MMFF Postmortem: How did this year鈥檚 festival go?聽It depends on聽who you ask
By Zsarlene B. Chua
鈥淪atisfactory,鈥 was how Marichu Vera Perez-Maceda, spokesperson of the Metro Manila Film Festival (MMFF) 2015 described the recently concluded film festival,...
Where the money goes
ACCORDING to Metro Manila Film Festival spokesperson Marichu Vera Perez-Maceda, half the festival revenues come from cinemas in Metro Manila, and the rest from...
Experts favor sparing use of exclusive 鈥楩errari鈥 label
DETROIT 鈥 Newly spun off from Fiat Chrysler, Ferrari has touted its growth potential in luxury goods, yet branding experts warn expanding beyond cars...
Kultura scores in word-of-mouth advertising
Ads & Ends 鈥 Nanette Franco-Diyco
MARKETING-MADE-SIMPLE.COM defines word-of-mouth advertising as 鈥渢he unpaid spread of a positive marketing message from person to person. It can...
The Sam Smith Saga
Getting the Edge in Professional Selling 鈥 Terence A. Hockenhull
APROPOS OF NOTHING, I believe Sam Smith visited the Philippines in 2015, and at his...