Marketing, merchandising, or selling
Getting The Edge In Professional Selling 鈥 Terence A. Hockenhull
THESE ARE THREE common terms used to move products from manufacturer to end-user or customer....
After 71 years, loved ones鈥 deaths still a mystery
By Joan Orendain
RODERICK MCMICKING HALL and his sister, Connie Hall McHugh, continue to wonder how, where and when their mother was killed by soldiers...
Betting on聽Mindanao
Building peace is just like clearing land mines.
Or so said Harriet Lamb, the chief executive officer (CEO) of the UK-based International Alert, one of...
Coca-Cola reaps a big benefit聽from the word 鈥榸ero鈥
By Noah Feldman
THINK YOU CAN trademark the word 鈥渮ero鈥? If you鈥檙e Coca-Cola, you do. The soft-drink company has asked the US Patent and Trademark...
Automakers, Super Bowl ad stalwarts, buy less air time
THE SUPER BOWL was a little less sleek, sporty, and horsepowered this year. The portion of advertising time devoted to promoting cars and trucks...
Reality shows mirror business — or do they?
Getting The Edge In聽Professional聽Selling
Terence A. Hockenhull
I WAS RATHER surprised to see that Survivor, a reality show I haven鈥檛 watched for some years, is now...
How much聽is forever?
By Nickky Faustine聽P. de Guzman
Jennifer Lopez was lying when she sang, 鈥渓ove don鈥檛 cost a thing鈥 -- because it does.
While love makes the world...
Smart has heart!
Ads & Ends
Nanette Franco-Diyco
OF THE NUMEROUS commercials of Smart Communications, Inc., the Valentine鈥檚 commercial struck me as the most engaging, most heartwarming, most entertaining,...
Mooning, swooning, or crooning? Events and activities for Valentine鈥檚 Day
Rejoice, lovers of all shapes, forms, and sizes; the day to celebrate romance has come yet again! Revel in the various activities the metro...
How this entrepreneur became a telco ambassador
By Cathy Rose A. Garcia
AMID ALL THE celebrity endorsers out there, businessman Bjorn R. Pardo may seem like an unusual choice to become a...
Nivea Sun takes Bohol
By Joseph L. Garcia
BOHOL鈥橲 MOODY SKIES did not kill the party for this year鈥檚 Nivea Sun 2016 kickoff, held on Jan. 26-28 at the...