How macho ads for assault rifles might backfire
By Erik Larson, Bloomberg
鈥淔ORCES OF OPPOSITION bow down. You are single-handedly outnumbered.鈥 That鈥檚 how one advertisement reads for a semiautomatic rifle made by Bushmaster,...
By Filipinos for Filipino skin
COMPETITION IS TOUGH among local and international cosmetics and skin care products in the Philippines. The folks behind Celeteque acknowledge this. To set itself...
The wisdom of the hive mind
By Camille Anne M. Arcilla
Both tech geeks and the clueless will enjoy this gadget store that allows them to choose from curated items displayed...
Road show promotes Taiwanese products
THE BEST of Taiwanese technological products are once again front and center as the Taiwan Excellence campaign kicks off for a third year.
Starting this...
No Trump ads: BuzzFeed says candidate 鈥榟azardous鈥
WASHINGTON 鈥 BuzzFeed has terminated an advertising deal with the Republican Party, saying presumptive presidential nominee Donald Trump is 鈥渉azardous to our health,鈥 the...
Rebranding move backfires on troubled media group
WASHINGTON 鈥 Troubled newspaper group Tribune Publishing was trying for a new image as it seeks to fend off a takeover bid and adapt...
Dari Creme: a Heritage Brand
Ads & Ends
Nanette Franco-Diyco
An iconic brand 鈥 a heritage brand 鈥 Dari Creme, is now back on our TV screens after years and years....
Asking questions
Getting The Edge In Professional Selling
Terence A. Hockenhull
A couple of weeks back, I suggested that there appear to be an awful lot of people...
30-second selling and shopping with Shopee
By Joseph L. Garcia
ONLINE SELLING gets a little bit easier with Shopee, an easy-to-use buying and selling app.
Last week, in Makati鈥檚 Prohibition Lounge, Shopee...
Tryvertising:聽The beauty of trying聽before buying
BEAUTY PRODUCTS COME with a price, but not with a warranty. Unlike gadgets and gizmos or appliances and clothes, vanity items, once bought, are...
Luxury brands struggle to attract Internet generation
SAN FRANCISCO -- Seducing hyper-connected millennials poses an increasing challenge for luxury brands, which find their markets slowing as young, skeptical consumers force them...
TechnoMarine brand ambassador Xian Lim on 鈥榣iving deep鈥
By Camille Anne M. Arcilla
FOR ACTOR Xian Lim, time management may not be an easy task, but he is still up for that challenge.
Like...