How a viral TikTok video boosted Merced Bakeshop’s sales tenfold

A TikTok video of a content creator recalling her childhood memories went viral, driving a tenfold increase in sales for Merced Bakeshop, a 53-year-old business known for its signature “Beehive” pastry.

“We had social media before but TikTok is something else,” Max Gana, vice president of Merced Bakehouse, told ����ý in an interview. “We didn’t expect that kind of reach.”

Interview by Almira Martinez
Video editing by Arjale Queral

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