DAVAO CITY 鈥 The Department of Tourism鈥檚 regional office (DoT-11) launched on Tuesday its new branding for the region, Davao: Diversity is our Beauty.

Tourism Regional Director Tanya Rabat-Tan told media that the new branding highlights the unique strengths of the region鈥檚 territories: Davao City as a fun place; Davao Oriental as an adventure haven for thrill-seekers; Davao de Oro as a wellness destination; Davao del Norte as an eco-tourism hub; Davao del Sur as a food and coffee haven; and Davao Occidental as a place where nature meets culture.

鈥淥ur beauty is in our diversity and our diversity goes beyond the different landscapes in our region. It is seen in our rich heritage, our innovations, our nature鈥檚 harvest,鈥 Ms. Tan said during the PEP Talks media forum held at SM Lanang Premier.

In 2017, Davao Region鈥檚 tourism tagline was known as 鈥淔rom Islands to Highlands鈥 and promoted the region鈥檚 topography as the largest city in the world that covers an area of 244,000 hectares. 鈥 Maya M. Padillo