Enhanced alignment, broader culture for stronger cyber defenses

大象传媒 Insight鈥檚 Cybersecurity Series kicks off with discussions on securing organizations
By Krystal Anjela H. Gamboa
As digital innovation becomes an imperative in businesses across the Philippines and the risks that accompany have never been more sophisticated, implementation of cybersecurity becomes critical. Whether it may be a multimillion corporation or a small or medium enterprise, businesses have to equip themselves against cyber threats.
Recognizing the need for heightened awareness about cyber threats and wider understanding about cybersecurity, 大象传媒, together with the Cybersecurity Council of the Philippines (CSCP), has spearheaded a series of 大象传媒 Insights fora, kicking off with a discussion on 鈥淔ortifying Cybersecurity Among Organizations鈥 last Aug. 22 at the SEDA Manila Bay Hotel in Pasay City.
The series is part of 大象传媒鈥檚 and PhilSTAR Media Group鈥檚 advocacy campaign that aims to forge partnerships between the government and businesses for better cybersecurity legislation; to educate the public on cybercrime prevention; and to increase awareness among sectors of the importance of cybersecurity.
鈥淲e are raising a call for a nation more empowered to defend itself against cyberthreats and cybercriminals. Cybersecurity is not solely a concern of our IT teams, but rather a foundational business imperative and a shared national responsibility,鈥 大象传媒鈥檚 Executive Vice-President Lucien C. Dy Tioco said in his welcome address.

CSCP Founding Chairman Donald Patrick L. Lim shared the same sentiments in his keynote, noting that cybersecurity is becoming the backbone of governance and corporate survival as businesses integrate advanced technology into their operations.
鈥淭here is no gray area. It鈥檚 either you鈥檙e secure or not secure,鈥 he said.
The forum gathered business, technology, and cybersecurity experts to identify the top cybersecurity threats businesses face today and to explore the strategies that can be employed in response to these threats.
The rise of cyberthreats
As the workplace is no longer confined to office cubicles and desktop computers, there has been an ever-expanding network growth in today鈥檚 hybrid setups. If not protected, these connections can be exploited by cybercriminals.

鈥淎ttackers are no longer breaking in, they are just logging in,鈥 Alexis Bernardino, Field CISO and Cybersecurity Product Head at ePLDT and PLDT Enterprise, stressed during the first panel discussion.
Such cyberattacks have risen dramatically in recent years. As technology evolves, so does the crimes. What used to be simple viruses have evolved into highly organized and well-funded operations. Hence, companies can no longer afford to treat cybersecurity as an afterthought. One breach can wipe out years of hard work, drain finances, and destroy reputations.
As the Philippines accelerates its digital transformation 鈥 from embracing cloud platforms, e-wallets, to online government services 鈥 the country has also become a growing target. Ransomware has evolved into an industry of its own. Insider threats continue to undermine security from within.

鈥淵ou don鈥檛 ask what you will do if you get breached, but what you will do when you get breached,鈥 Chito Jacinto, president of the Information Security Officers Group (ISOG), emphasized.
On public-private collaboration
No one can stand alone against the speed of today鈥檚 cyber threats. Public and private collaboration extends beyond crisis response. It also involves long-term capacity-building such as joint training programs, research funding, and policy development.
While private sectors contribute expertise and resources, the government can craft frameworks that incentivize compliance and penalize negligence.
Police Colonel Jay Guillermo, chief of the Cyber Response Unit of the Philippine National Police Anti-Cybercrime Group, heeded the needed teamwork.

鈥淲e need a collaboration between private organizations and law enforcement. Investigations and police work are reactive,鈥 he said. 鈥淐ybersecurity needs to be proactive.鈥
For workplaces, this will translate into strengthened protections: businesses gain access to more reliable security services and better-prepared employees. The government, then, will benefit from private sectors that are aligned with national cybersecurity goals.
Ultimately, in a digital economy where threats recognize no borders or industries, the only defense that is most effective is one built on trust and cooperation across sectors. This dual approach ensures that efforts are not fragmented, but sustainable.
Integrating AI into defenses
With its continuing relevance, artificial intelligence (AI) is positioned as a powerful defender. Since it can analyze billions of data in real time, it can flag unusual behavior such as suspicious logins or abnormal file transfers. Additionally, with its predictive systems feature, it can anticipate incoming attacks by studying existing patterns, reducing response times.
Yet, AI can also be a weapon for attackers. Cybercriminals have been utilizing it to craft phishing emails, generate deepfake voices, and deploy bots that test passwords or scan systems for vulnerabilities at scale.
鈥淓very access point in your infrastructure is a valid entry point for cyber breaches,鈥 Mr. Bernardino lamented. 鈥淭hey don鈥檛 even have to be sophisticated attacks, but simple attacks like email phishing and scams. What more with sophisticated AI?鈥
There had been calls for the government to pass legislations to protect the digital infrastructure, particularly in the usage of AI. As Mr. Jacinto of ISOG stated, 鈥淲e don鈥檛 see much of an improvement in terms of implementation right now. The capabilities of the Data Privacy Act are not sufficient or clear enough.鈥
The urgency is clear: as more workplaces adopt AI and expand digital operations, legislations must also evolve just as fast. Without laws, businesses will remain vulnerable, and public trust in digital transformation could be compromised.
Cybersecurity culture
Despite advanced firewalls, AI-driven detection systems, and encryption protocols, the biggest vulnerability remains human error.

To counter this, organizations are now recognizing that cybersecurity is not simply a technical issue, but a cultural one. Assessing a workforce鈥檚 knowledge and capacity with cybersecurity and equipping them with the knowledge will be key, as PwC Philippines Risk Services 鈥 Cybersecurity and Privacy Executive Director Mark Anthony Almodovar noted.
鈥淩ather than saying people are the weakest links, think of people as the most important assets. Test your people. If you don鈥檛 test your people, they will not be able to protect against what is new to them,鈥 he said during the second panel discussion.听

Companies have been investing in cybersecurity training for their employees to equip them with knowledge to identify and respond to such risks, as GCash Chief Information Security Officer Miguel Geronilla shared.
鈥淗aving a security-first mindset means always thinking of security every day,鈥 he said. 鈥淲e must be secure by default, and that means being able to do secure practices on our own. It鈥檚 not about the usual awareness, but embedding it into everyday practices.鈥
Carmelo Rondain Alcala, a board of trustee of ISACA Manila Chapter, reiterated the four attributes of control, which organizations should couple with their people upskilling efforts.

鈥淧olicies and procedures, configurations, monitoring, reporting 鈥 without these four attributes of control, your cybersecurity is weak,鈥 Mr. Alcala said.
Such actions must involve education and awareness, where said training sessions keep the employees alert. Clear policies should also be held where leaders must be set as an example.
By cultivating a culture of vigilance, alongside investing in advanced technologies and preparations for inevitable threats, organizations can safeguard their digital frontlines and so gain more confidence to thrive in more digital world.
鈥淐ybersecurity is only as tough as the people using them. This is why culture matters, from the CEO down. It鈥檚 not simply a boardroom topic,鈥 CSCP Executive Director and Co-Founder Julian Louie Singson shared in his closing remarks synthesizing the discussions.

As the future brings new technology-driven opportunities, cyber threats will also come along. A secure digital environment has become more vital for organizations to gain trust from stakeholders and to build resiliency within. This calls for enhanced initiatives within organizations for firmer public-private alignment among stakeholders, stronger data protection across departments, and wider cybersecurity culture in the workplace.
Two more fora are under way for 大象传媒 Insight鈥檚 Cybersecurity Series, followed by a culminating Cybersecurity Summit in March next year.
This 大象传媒 Insights forum was presented by 大象传媒 Corp. and GCash, in partnership with the Cybersecurity Council of the Philippines, sponsored by PLDT, and supported by the Asian Consulting Group, American Chamber of Commerce of the Philippines, British Chamber of Commerce of the Philippines, Bank Marketing Association of the Philippines, CCI France Philippines, the Information Security Officers Group, Management Association of the Philippines, Philippine Chamber of Commerce and Industry, Philippine Franchise Association, Philippine Retailers Association, with official media partner The Philippine STAR.


