听(BPA), a revenue accelerator that connects brands and YouTubers, partnered with talent company听听to boost the reserved media offerings of its creators on the video sharing platform.听
Advertisers or ad agencies听instead of an ad auction.听听听
鈥淲e believe that gaming creators should be provided with tools and best practices to start their video-on-demand (VOD) content 鈥 YouTube being the best platform to start this with,鈥 said said Erwin L. Razon, general manager of BPA, in an e-mail. 鈥淚n the coming years, Bent Pixels Asia will build VOD creator programs to help not just create, but also monetize, VOD content for our partner channels.鈥澨听
The partnership also marks the expansion of BPA in the Philippines,,.听听
This brings BPA鈥檚 total network of gaming and eSports YouTube creators to over 400 from the Philippines, Singapore, Indonesia, US, and European markets, enabling advertisers to potentially reach over 300 million subscribers.听听听
In Southeast Asia, BPA has also partnered with gaming content creators, such as听听(15.4 million subscribers),听听(1.51 million subscribers),听听(1.11 million subscribers),听听(3.1 million subscribers), and听听(418k subscribers).听听
Tier One counts in its talent roster co-founder听听as well as eSports personalities听听and听.听听听
鈥淲e鈥檝e been saying for years 鈥 since Tier One was founded, one of our听
main goals is to open doors for aspiring creators, for gamers with big dreams,鈥 said Tryke Gutierrez, chief executive officer and co-founder of Tier One Entertainment, who is a听, in a press statement.听
Tier One Entertainment also has in its roster Lincoln 鈥淐ong鈥 Velasquez, better known as , a vlogger and founder of the听听channel founder, who hit 10 million subscribers on his YouTube channel. The talent company also recently acquired four famous international cosplayers: Harfie, Hakken, Knite, and Shunsuke.
Through the partnership, Tier One Entertainment鈥檚 creators will be offered to advertisers as part of YouTube Reserved Media deals. Creators can potentially unlock opportunities to increase their YouTube revenue via access to branded content deals and access to premium tools.听听听
鈥淏PA has access to technology that allows us to serve video ads [such as] pre-roll and mid-roll ads, specifically to channels that are part of the network,鈥 Mr. Razon told听大象传媒. 鈥淥ftentimes, we package Reserved Media together with sponsored segments within a creator鈥檚 video.鈥澨
This can be a thirty-second segment within a video 鈥 with the brand 鈥渙rganically inserted鈥 鈥 or a full sponsored video where the creator will do product reviews, he added.听听
BPA will also offer creator development programs and troubleshooting support for Tier One Entertainment鈥檚 talents who have YouTube channels, to help them grow their reach and subscribers鈥 base.听听
BPA is part of the Hepmil Media Group, a technology-driven media network. 鈥斕Patricia B. Mirasol
