Jia Morado, skipper of Ateneo de Manila University鈥檚 women鈥檚 volleyball team, has led the Lady Eagles to two championships and a bridesmaid finish at the UAAP Women鈥檚 Volleyball tournament. Consequently, she鈥檚 acquired a legion of fans.
In the business world, however, she is a rookie.
She has barely spent a year running聽Pillow Play, whose products include the whimsical six鈥憄iece聽Hamburger, where every layer is an individual pillow, and the聽Puzzle, a set of interlocking floor pillows.
The 21鈥憏ear鈥憃ld Psychology student is so new to the business in fact, that her aggregate fan pages have a larger following than her business fan page on聽, which, as of press time has 670 likes鈥攁 minuscule number compared to her hundreds of thousands.
Despite the discrepancy, Ms. Morado has faith in both her passions.
鈥淧illows have a potential to have a large market,鈥 Ms. Morado believes. With the support of her boyfriend and schoolmate Miguel de Guzman, she started the business in May last year because she wanted to solve a problem: the need to relax in a dormitory. Pillows might be an afterthought to an ordinary person, but not for someone who leaps and squats and sets and runs and hurts her wrist on a daily basis.
And so, she jumped in鈥攑ouring in a capital of 鈧80,000.

OFF鈥慍OURT LESSONS
Some might worry that a startup will spoil Ms. Morado鈥檚 good academic and athletic status, especially now that Ateneo is gunning to reclaim the crown it lost to rival La Salle last season.
But Ms. Morado knows that this venture beyond the six zones of a volleyball court is worth it.
鈥淚鈥檓 learning a lot which is very important,鈥 she said. 鈥淚t helps me learn how to manage materials, labor costs, and inventory levels, among others. I also learn how to understand the market and adjust to their needs.鈥
And if there is a secret to juggling studies, sports and eventually pursuing her entrepreneurial goals, she said it鈥檚 time management.
鈥淚 try not to waste any time of the day. I finish my school requirements first, then focus on training, and squeeze the business in between with the help of my boyfriend,鈥 she said. 鈥淏efore, I would only think about my schoolwork and training, but now that I manage a small business, I have to start thinking about the operation of my business as well. I know this is something that would also help me beyond my career as a volleyball player, so I offer part of my time to it,鈥 she added.

础谤迟听
LIKE VOLLEYBALL
As she eases into entrepreneurship, Ms. Morado finds the business world to be similar to the court.
鈥淟ike in volleyball, you can鈥檛 slack off,鈥 she said. 鈥淵ou have to work hard and find ways to grow as a businessman.鈥
In the future, Ms. Morado plans to open more businesses that would 鈥渋nspire the next generation to pursue their dreams,鈥 while she continues her career as a volleyball player.
It sounds like a difficult thing to do鈥攋uggling big things all at once鈥攂ut it鈥檚 a risk she鈥檚 willing to take.
After all, in the court, she plays for a team. That doesn鈥檛 change in business.
鈥淓ntrepreneurship is something that will definitely help you learn a lot and allow you to help others,鈥 she said. 鈥淓specially in the Philippines [where] being an entrepreneur enables you to provide jobs to our countrymen.鈥
Photos were taken from Pillow Play鈥檚 social media pages.


