Philippines falls to 54^th in Soft Power Index 2026

The Philippines slipped one place to 54^th out of 193 nations in the of the by brand valuation consultancy firm Brand Finance. Despite this, the country scored 40 out of 100, up by 0.1 point from the previous edition. The index measures a nation’s soft power or the ability to influence others through attraction and persuasion rather than coercion.