The volume of online fraud contributes to the lack of trust in the e-commerce system in the Philippines, Trade Secretary Alfredo E. Pascual stated.听
鈥淕iven the volume of fraud online, it doesn鈥檛 come as a surprise that consumers base their purchasing decisions on how much they trust the e-commerce system in general and the online merchant in particular,鈥 he claimed on Filipinos鈥 relationship with digital trade platforms.听
According to , Gen Zs and Millenials are the most common online shoppers in the country.听听
鈥淭hose aged between 25 to 34 years old accounted for more than 50 percent of online shopping and are members of the society earning highest among other working groups,鈥 Statista elaborated.听
In an interview during Shopee’s event last May 28, the company鈥檚 Regional Marketing Lead Huiyan Pan shared that 鈥淕en Z is being digital native. I think they have lived and breathed this right from the get-go…. So they are the most discerning, they know what they want. And they, I guess, demand for the best experience.鈥澨听
The online shopping platform showcased its new feature 鈥楥OD Unbox: Return on the Spot鈥 that would allow shoppers to check their package or parcel before receiving the item.听
鈥淚f you change your mind on something, you can very easily file for easy return. So that gives you peace of mind when you buy. For example, if you are getting COD and you’re missing a parcel, you can just check it before…you accept that. That gives you…peace of mind on Shopee. So these are the structural journeys that we want to create,鈥 she added.听
听
E-Commerce Roadmap听
In the Department of Trade and Industry (DTI) discussion on the 2024 to 2028 E-Commerce Philippines roadmap last April 8, digital trade platforms were encouraged to strengthen the relationship of its users to promote inclusivity and innovation towards youth, women, persons with disabilities, and senior citizens.听
鈥淥ur goal is to strengthen the trust between buyers and sellers. By achieving this, we can foster a more complex economic landscape, enhancing connections and establishing stronger relationships,鈥 Mr. .听
He added that the e-commerce platforms, both from the government and private sectors, should represent a shift from 鈥渆asy commerce鈥 to 鈥渆xciting commerce.听
was also enacted to recognize and value the importance of e-commerce platforms in the digital economy to improve confidence in online shopping.听
鈥淚 am confident that this law and the IRR will positively revolutionize e-commerce in the Philippines. By fostering trust in online transactions, we are creating more opportunities for high-quality and better-paying jobs,鈥 the Trade Secretary mentioned in his 听
ITA aims to guarantee:听
- The protection of consumer rights and data privacy听
- Encourage innovation听
- Promote competition听
- Secure internet transactions听听
- Uphold intellectual property rights听
- Ensure product standards and safety compliance听
- Observe environmental sustainability.
– Almira Louise S. Martinez
