LISTED food giant Jollibee Foods Corp.鈥檚 (JFC) Chickenjoy was granted Well-Known Mark status by the Philippine Intellectual Property Office (IPOPHL) in 2025, making it the group鈥檚 third asset to receive the designation after the Jollibee Mascot and Jollibee Stacked Logo.
鈥淐hickenjoy is more than fried chicken to Filipinos. It鈥檚 part of family memories, celebrations, and everyday moments of joy,鈥 Jollibee Philippines鈥 Vice-President for Marketing Dorothy Dee-Ching said in a statement on Tuesday.
鈥淲e take pride in every step of its preparation because we know how much it means to our customers. Every piece carries that same flavor and happiness that people have loved for generations,鈥 she added.
In the same statement, JFC announced the launch of its 鈥淛ollibee Chickenjoy: Masterfully Made Sarap鈥 campaign, highlighting the detailed process behind its signature fried chicken and featuring the brand鈥檚 long-time ambassador.
At the local bourse on Tuesday, JFC shares slipped 1.6% to P209.40 apiece. 鈥 Alexandria Grace C. Magno
