GMA NETWORK, INC. said it is addressing last year鈥檚 decline in advertising revenues by refreshing its television programming amid a shift in audience viewership.
鈥淣ow, to address this, this has a twofold effect. It鈥檚 caused by the programs themselves, and needless to say, the growing or significant shift of viewership from TV to the digital platforms,鈥 GMA Network President and Chief Executive Officer Gilberto R. Duavit, Jr. said during the company鈥檚 annual stockholders鈥 meeting on Wednesday.
鈥淎s far as the TV aspect or the core programs are concerned, efforts are underway to effect a meaningful change or cycle in program replacement,鈥 he added.
He said these programs are 鈥渆nvisioned to be more responsive and, moving forward, to be progressively so, given certain efforts that are being exerted now.鈥
Mr. Duavit said such efforts are intended to optimize advertising revenues on both platforms.
鈥淣ow, separately, of course, there are efforts in non-advertising revenue-generating activities. We refer now to film production releasing, content syndication, over-the-top streaming or broadcast, and other non-advertising revenue streams; these efforts, of course, continue,鈥 he said.
For 2024, GMA Network reported a 34.7% drop in its attributable net income to P2.07 billion, mainly due to lower advertising revenues.
However, for the first quarter of 2025, the company saw its attributable net income increase more than threefold to P801.68 million from P204.12 million, as advertising revenues improved.
At the stock exchange on Wednesday, shares in the company declined by 0.18% to close at P5.53 apiece. 鈥 Sheldeen Joy Talavera
