MCDONALD鈥檚 Philippines is eyeing growth for 2023 on the back of strong sales in 2022, according to its top official.
The fast-food restaurant chain said in a statement on Thursday that it achieved 鈥渞ecord-breaking sales鈥 last year, exceeding its pre-pandemic sales performance. It did not provide specific figures.
It attributed the performance to 鈥渟trong consumer mobility and post-pandemic behavior, continuous commitment to providing value for money, exciting limited-time menu offers, and an elevated omnichannel customer experience.鈥
鈥淢cDonald鈥檚 Philippines鈥 strong performance in 2022 wouldn鈥檛 have been possible if not for the trust and continuous support of our customers all over the country,鈥 President and Chief Executive Officer Kenneth S. Yang said.
鈥淎s we aim to consistently improve how we serve McDonald鈥檚 favorites to every Filipino, we are equally committed to providing feel-good experiences to our people [crew and managers] who make it all happen in our stores, and in communities where we operate for many years to come,鈥 he added.
According to the fast-food chain, it hired more than 17,000 new employees in 2022 to support its new store openings. It currently has close to 60,000 workers across more than 700 stores in the country.
鈥淲e have over 47,000 employees in Luzon, close to 6,000 employees in Visayas, and 5,000 employees in Mindanao,鈥 it said.
Meanwhile, McDonald鈥檚 Philippines said that its 鈥渂rand trust鈥 rose by 5.4% since the launch in 2020 of its M Safe program, which intensified the company鈥檚 food safety and quality efforts via continuous monitoring and crew and manager training.
It added that its Kindness Kitchen, which serves meals to families without access to food, aims to serve 1 million meals by the end of the year. The initiative has served more than 800,000 meals as of December last year.
鈥淚t is these customers we serve, the people working in our restaurants and communities that we help that inspire and motivate us to be and do better. As many Filipinos continue to face challenges and recover from the pandemic, we want to be a place where they can experience feel-good moments,鈥 Mr. Yang said.
鈥淲e want to be a company that Filipinos today and the future can trust,鈥 he added.鈥 Revin Mikhael D. Ochave
