ABS-CBN Corp. said it sold the franchise for the format of its flagship noontime show 鈥淚t鈥檚 Showtime鈥 to an Indonesian media firm.
In a statement on Friday, the Lopez-led broadcasting giant said it signed a deal with Indonesian television network MNCTV which will acquire the rights to the show鈥檚 format.
鈥淭he deal marks ABS-CBN鈥檚 first non-narrative format franchise buy by a foreign company and solidifies its position as a reliable content provider in the international arena,鈥 it said.
For the Indonesian version of the show, MNCTV will adopt local segments such as 鈥淪ine Mo 鈥楾o,鈥 鈥淐ash-Ya! Kaya!,鈥 鈥淎nsabe,鈥 鈥淐opy Cut鈥 and 鈥淏ida Dance.鈥 It will start airing in Indonesia on Monday.
ABS-CBN said it will also be sending 鈥淚t鈥檚 Showtime鈥 hosts Jugs Jugueta and Teddy Corpuz to Indonesia for the launch next week.
鈥淎BS-CBN is proud to extend the 鈥業t鈥檚 Showtime鈥 brand of happiness in time for the program鈥檚 10th anniversary to viewers in Indonesia to show that the network is a premier source of non-narrative formats,鈥 Wincess Lee Gonzales, sales head of ABS-CBN International Distribution Asia, was quoted in the statement as saying. 鈥 Denise A. Valdez
