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By David Fickling

OMER ASHRAF isn鈥檛 losing any sleep over the impact of the Iran conflict on his fleet of energy-hungry cement plants.

The Chief Financial Officer of Pakistan鈥檚 Fauji Cement Co. installed its first solar array in 2019 at Jhang Bhatar, about 50 kilometers west of the capital Islamabad. There are now 69 megawatts (MW) of panels across the company鈥檚 five main sites, at least twice what Tesla, Inc. appears to have on the rooftops of its gigafactories in Nevada and Texas.* They contribute about 23% of the company鈥檚 electricity, with a further 35% coming from recovering waste heat from its coal-fired clinker kilns.

The cost is just five to six rupees (about two cents) per kilowatt hour, around a fifth of grid prices, Ashraf told me. On-site gas-fired generators are available as back-up, but are barely used these days, given the cheaper options. There won鈥檛 be a major impact from the situation in the Strait of Hormuz, he said.

He鈥檚 not alone. In Pakistan and India, once key customers for the Persian Gulf鈥檚 liquefied natural gas exports, energy-hungry industries have been rapidly shifting away from both gas and grid power to make use of cheap, abundant solar energy.

Bangladesh, for years South Asia鈥檚 economic success story, made the opposite bet. That was the wrong decision. With the world鈥檚 largest LNG terminal, Qatar鈥檚 Ras Laffan, shut down and suffering extensive damage from Iranian attacks this week, a fifth of global supplies are now offline.

Solar鈥檚 advantages are most apparent in the textile business. Since the Industrial Revolution spread through England鈥檚 cotton mills in the 18th century, garment factories have been many countries鈥 first step toward development. Clean energy is speeding the process.

India鈥檚 apparel plants now derive about from renewables, according to a recent study by Moody鈥檚 Corp. affiliate ICRA ESG Ratings. Large factory roofs make installation of solar arrays straightforward.

Plenty are already surging ahead of rich-world companies in their clean power ambitions. Pakistan鈥檚 Nishat Mills Ltd. and Interloop Ltd., which supply Gap, Inc. and Hennes & Mauritz AB, respectively have 35 MW and 25 MW of photovoltaic panels, comfortably on a par with Tesla. Bengaluru-based Gokaldas Exports Ltd., whose customers include Adidas AG, from solar, biomass and other clean sources.

Green motivations aren鈥檛 completely absent. Fashion companies have for many years been under pressure to clean up their supply chains. That trend is being accelerated by the European Union鈥檚 Carbon Border Adjustment Mechanism, which came into force this year and adds a sort of tariff onto imports equivalent to the carbon price they鈥檇 have paid if manufactured locally. Exporters who build out renewables will spare themselves those levies.

But the payoff in power bills is sufficient to justify the switch. Solar provided electricity equivalent to in the year through March 2024, the most recent available data, according to Renewables First, a pro-energy transition group. This has left the country with less need for imported LNG.

About 35 gas shipments are now being diverted every year because they鈥檙e not needed, said a recent report by AKD Securities Ltd., equivalent to about a quarter of typical import volumes. This has already spared Pakistan on imported LNG and oil and could save a further $7 billion this year, wrote Lauri Myllyvirta, co-founder of the Center for Research on Energy and Clean Air.

Countries that threw in their lot with LNG are in a tighter spot. Bangladesh, whose 4,000-odd garment factories are key suppliers for the global fast-fashion industry, has been far slower to switch to renewables. Just (GW) of solar has been connected nationwide, compared to as much as . Import tariffs for photovoltaic equipment of deter businesses from deploying rooftop power. While Pakistan鈥檚 LNG imports have shrunk since the Ukraine war, Bangladesh鈥檚 have almost doubled.

With the crisis in Hormuz and diesel for back-up generators, the country鈥檚 utilities are now scrambling to get their hands on coal, which as gas on the grid. Those shortages, combined with the effect of energy-related inflation on garment worker wages, will erode Bangladesh鈥檚 longstanding cost advantage over rival apparel factories elsewhere in the region.

It鈥檚 a far cry from the banal truisms used to market gas to emerging economies. As missiles flew across the Persian Gulf and buyers scratched around for alternative supplies, Shell Plc鈥檚 hailed the fuel as a 鈥渟tabilizing force in the energy system.鈥 About 70% of demand growth out to 2040 will come from Asia, Shell wrote, 鈥渂ecause it is versatile, flexible, and reliable.鈥

That鈥檚 a remarkable assertion amidst the chaos of 2026. In future, gas producers are going to need more than platitudes to convince customers they鈥檙e worth the risk. n

BLOOMBERG OPINION

*Tesla doesn鈥檛 disclose figures for its rooftop generation. We estimated a figure of about 13 megawatts at each facility, based on 2026 satellite photos of the plants.