Arise: communications that uplift
The golden jubilee book of the Financial Executives Institute of the Philippines (FINEX) won the Philippine Quill Award for 2021 given by the International Association of Business Communicators (IABC) Philippines.
FINEX 50: Leading on to Wider Frontiers was one of two coffee-table books that were bestowed Quill trophies during the virtual awards night yesterday. This year鈥檚 theme is 鈥淎rise: Communications That Uplift鈥 and the show was aired live via IABC鈥檚 YouTube channel.
Now on its 18th year, the Philippine Quill is the country鈥檚 most prestigious awards program in the field of business communication. It emphasizes the use of excellent communication to achieve business goals and to make a difference in society. The golden feather symbolizing a quill writing pen is a universal icon recognized throughout the industry.
Each entry is evaluated using IABC鈥檚 highest global standards that measure and determine the finest, sharpest, and brightest among professionals in the business communication sector. This seal of approval has been awarded by IABC Philippines to the most reputable corporations in the nation for nearly two decades.
Winners come from a cross-section of public and private sector organizations, both large and small in terms of scale. The field was very competitive this year, with over 800 entries reviewed by esteemed evaluators.
Released in 2019 with Finance Secretary Carlos Dominguez III as its first recipient, the FINEX coffee-table book is our 鈥渓abor of love鈥 that documents the milestones of the country鈥檚 foremost finance organization. It features the illustrious men and women who are products of this institution, juxtaposed with a parallel narrative on significant events in Philippine history from the time FINEX was formed in 1968 up to its 50th anniversary in 2018.
Media Wise Communications, a multi-awarded design agency based in the Philippines, was the co-publisher of the FINEX golden jubilee book. It will also serve as one of the country鈥檚 entries to the 2021 IABC Golden Quill Awards that will be launched during the second quarter in New York City.
A CELEBRATION OF LIFE
After opening the current awards season with its victorious FINEX volume, Media Wise has published another coffee-table book titled A Celebration of Life: 50 Years of the St. Peter Group.
Founded in 1970 by Francisco M. Bautista, the St. Peter Group of Companies has evolved into the Philippines鈥 number one pre-need group, with some of its subsidiaries ranking among the country鈥檚 top corporations. In 1980, Mr. Bautista turned over the company鈥檚 leadership to his daughter, Florita Bautista-Vitangcol.
Ms. Vitangcol led the firm for nearly 25 years before becoming its Chair Emeritus in 2004. In turn, she passed the baton to her eldest son, York Vitangcol, who moved up to the Group CEO position while his wife, Dr. Mildred Vitangcol, took over as President of the flagship St. Peter Life Plan.
Over the past five decades, the organization went through several challenging phases. Unshakeable faith combined with a deep commitment to its planholders and employees enabled St. Peter to get to where it is today. Recently, it embarked on a digital journey to meet the demands of the fourth industrial revolution, maintain its industry leadership, and ensure its corporate future.
J. Albert Gamboa is CFO of the Asian Center for Legal Excellence and chairman of FINEX Publications.
