McDonald鈥檚 brushes off surcharges on eggs to attract customers
MCDONALD鈥橲 said on Tuesday it would not impose any surcharges when serving eggs as part of its meals and will also launch $1 McMuffins on its app, in a move to attract consumers in the United States.
鈥淯nlike others making news recently, you definitely WON鈥橳 see McDonald鈥檚 USA issuing surcharges on eggs, which are 100% cage-free and sourced in the US,鈥 Michael Gonda, McDonald鈥檚 chief impact officer for North America, wrote in a post on LinkedIn.
The burger giant has been aiming to attract lower-to-middle income consumers who have been shying away from splurging on dining out amid rising inflationary woes.
Americans have been grappling with higher egg prices at retailers including Walmart owing to increasing cases of bird flu, or avian influenza, which has hit egg production in chickens.
US diner chain Waffle House has added a 50-cent surcharge for every egg in a customer鈥檚 order, the company had said earlier this month.
McDonald鈥檚 posted its biggest decline in US sales during its latest earnings report, even as its global sales saw a surprise increase. 鈥 Reuters
