By Mariel Alison L. Aguinaldo

Progressive, non-traditional education for children is becoming more attractive to parents amid COVID-19, said George Carey, founder and chief executive officer of The Family Room Strategic Consulting Group, a research and brand strategy consultancy firm.

According to firm鈥檚 Passion Points Study, a quarterly consumer survey across 14 markets, parents believe that life skills such as determination, confidence, and creativity are better predictors of their children鈥檚 success over excellence in academic fields like math and science.

The latter is often the focus of traditional schools, wherein students are lectured in classroom settings and assessed by their knowledge of academic subjects. Some members of the academe have criticized this 鈥渙ne-size-fits-all鈥 approach, noting that students have different ways of learning.

On the other hand, progressive, non-traditional schools emphasize experiential learning and holistic development, with the approach varying on the institution鈥檚 philosophy.听

In the Philippines, the Manila Waldorf School focuses on developing a child鈥檚 physical, emotional, spiritual, and intellectual faculties based , an Austrian philosopher who advocated 鈥渨orking from the 鈥榟ands鈥 (physical) through the 鈥榟eart鈥 (emotional and spiritual) to the 鈥榤ind鈥 (intellectual).鈥 Meanwhile, the Raya School runs a discovery-based, play-oriented curriculum that inculcates a deep sense of the country鈥檚 heritage.

鈥淧arents don鈥檛 want their kid to be forced into a square hole if they鈥檙e a round peg. They want the hole to be conformed to their child,鈥 said Mr. Carey during a session in All That Matters 2020, an online convention.

Other findings from the study show that parents are looking for educational content that will preserve and restore their children鈥檚 sense of optimism and belief in the future. There is also a growing interest in preserving and celebrating family traditions. According to Mr. Carey, this category shot up by 125% in the past six months after a five-year decline among their interviewees.

鈥淲e have got a future which is very uncertain, very murky, and for many parents, very dark. As a consequence, these millennial parents have suddenly gone from having this love affair with the future to a love affair with the past,鈥 he said.听听

While this seems to paint a negative forecast for the future, hope may be found in the children themselves who were found to have a strong sense of fairness and righteousness. The study鈥檚 six-year-old interviewees showed concern for the environment and literacy rates and a drive to accept other children coming from different backgrounds.

鈥淭his [the world鈥檚 injustices] has made the kids understand that the world鈥檚 unfair, but that they have a real role to play in righting that ship,鈥 said Mr. Carey.