鈥楶eacocking鈥 men may boost pink iPhone as hue fades with women
LET鈥橲 FACE IT, the 鈥渞ose gold鈥 iPhone 6 is pink.
We all know it. It doesn鈥檛 even seem as if Apple tried very hard to...
LUX returns with 鈥楶erfumed Bath Collection鈥
AFTER SEVERAL YEARS not in the Philippines, LUX (one of Unilever鈥檚 personal care brands) has returned to the local market with the introduction of...
Coke bottle and art on tour
AS ONE of the world鈥檚 most recognized shapes turns a century old this year, The Coca-Cola Company (Coca-Cola) decided to launch a 15-country tour...
Nido鈥檚 heritage trumpeted
Ads & Ends
By Nanette Franco-Diyco
THREE TIMES a week at the Ateneo, my students in my advertising classes 鈥 composed of juniors and seniors in...
Proposals and presentations
Getting The Edge In Professional Selling
By Terence A. Hockenhull
LIKE MANY SALES MANAGERS, I am scurrying around trying to scrape together some additional sales to...
HENERAL LUNA: a cinematic revolution
By Zsarlene Chua,聽Nickky Faustine聽P. de Guzman,聽Joseph Garcia聽
UNLIKE THE BLOODY assassination scene where katipuneros shoot and stab the lead character to death, Heneral Luna 鈥...
The movie and historical accuracy
THE FILM HENERAL LUNA, which has received much praise from critics and audience members, is notable for its commitment to producing a historically accurate...
This is Macy鈥檚 idea of a Millennial Wonderland
SELFIE WALLS! Wearables! 3-D printers! The newly renovated basement at Macy鈥檚 massive flagship store in New York City鈥檚 Herald Square is full of millennial...
Walang sayang!: The art of turning trash into sustainable treasures
By Nickky Faustine P. de Guzman
A BUSH fire in California ignited Pedro 鈥淧ete鈥 Delantar鈥檚 passion to save what is left of Mother Earth one...
Prestige Lifestyle statement in SM Malls
Ads & Ends
By Nanette Franco-Diyco
I must congratulate the product development group of SM Malls for conceiving and quietly executing this excellent strategy.
MY FRIEND Ella...
Thrilla in Manila
By Michael Angelo S. Murillo, Reporter
IT WAS WIDELY believed to have been used as a 鈥渢actic鈥 by the government then to divert the attention...
Manulife, Sarah Geronimo take first steps together
THE PHILIPPINE branch of Canada-based insurance company Manulife Financial Corp. recently launched its newest brand campaign, focusing on encouraging people to 鈥渢ake the first...