The Filipino Mom in the digital world
By Jasmine Agnes T. Cruz
Filipino mothers are tech-savvy. They are online, are mobile first, and are the decision makers for household purchases.
This is according...
A walk in the park
By Victoria Fritz
NEOGAN, a tiny village in Tagaytay city, is home to the Philippines’ only world-class restaurant (Antonio’s is the only restaurant in the...
Buzz beats flavor when LVMH sells its image-conscious champagnes
THE MARKETING of fine French wine usually involves making potential customers want to taste it. They’re supposed to anticipate experiencing in the bottle what...
Mobile technology and targeted marketing barge in on holidays
LONDON -- Thumbing through guide books for restaurant and shopping tips while on holiday could soon be a thing of the past, thanks to...
How the US ad industry plans to fight online fraud
THE ONLINE advertising industry is taking another shot at tamping out the fraud that costs it more than $6 billion a year. The four...
Etsy third-quarter sales miss estimates as competitors move in
ETSY, INC. reported third-quarter revenue that fell short of analysts’ estimates, signaling that the online marketplace for handmade and vintage goods is struggling to...
Selecta’s core values
ADS & Ends
Nanette Franco-Diyco
EVERY YEAR, as we celebrate All Saints Day, one of my best friends has their maids begin distributing a cup...
The next big thing in Korean beauty: muscles
SEOUL — Looks no longer center only on the face in beauty-obsessed South Korea, where more women are hitting the gym to improve muscle...
Activision bets you will want to watch pros play video games
Activision Blizzard, Inc., the largest US-based video game creator, is forming a division to target the fast-growing business of eSports, where video game players...
Dog actors in Modess commercial
Ads & Ends — Nanette Franco-Diyco
A new hire joined the creative department of a multinational ad agency straight from an extended vacation in Europe....
Here comes the sun
By Nickky Faustine P. de Guzman
With the air-conditioner, television, computer, electric fan, and refrigerator eternally turned on, a typical Filipino household of five members...
The impact of budgets
Getting The Edge In Professional Selling — Terence A. Hockenhull
What can a salesperson do when a customer rejects a suggested product based on cost?
One...