In retail slump, HK jeweler lets clients try before they buy
HONG KONG — Online luxury jeweler Plukka is going door-to-door to beat the worst retail downturn in more than a decade in Hong Kong,...
Apple reshapes holiday shopping with bigger smartphones
HOLIDAY shoppers aren’t just abandoning crowded stores in favor of shopping online. They’re also putting aside tablets in favor of pushing the buy button...
German court bars condom maker’s multiple orgasm claim
BERLIN — A German court Thursday barred a condom manufacturer from advertising its product with the promise that a pack of seven contraceptives “equals...
Skip Room Service: Singapore wants business trippers to have fun
THE lone business traveler has a typically sad routine: finish with meetings, head back to the hotel, fire up the laptop, and work while...
It’s never too late to take up sports
By Michael Angelo S. Murillo
On the surface, sports like basketball, volleyball and biking may seem mundane, best left to be learned early in life,...
Donita Rose fronts Jolly Canola Oil’s health rebranding
JOLLY CANOLA Oil has a new endorser and a whole new marketing strategy in order to entice consumers to try the “healthiest cooking oil...
Hoping to reel in more locals, Ocean Adventure makes Gerald Anderson endorser
OCEAN ADVENTURE has named actor Gerald Anderson its very first brand ambassador after 14 years in the business of a marine and wildlife park...
3D bursts anew with New Generation Fan
ADS & Ends
Nanette Franco-Diyco
I CAUGHT an oh-so-simple, clever, and meticulously produced commercial on cable and the internet during the weekend that blew me...
Selling to the wrong person
Getting The Edge In Professional Selling
Terence A. Hockenhull
I THINK most salespersons will agree that it can be difficult to meet directly with decision-makers,...
Amazon pulls Nazi ads over New York backlash
NEW YORK -- It’s the land of the free, and Americans don’t like Nazi insignia laid over the stars and stripes. Nor do they...
4ME bets people will watch advertorials on stand-alone site
AUSTRALIA-BASED digital advertorial service 4ME group, in partnership with Media5 Marketing Corp., recently launched an online lifestyle multi-channel network in the Philippines to “revolutionize...
Bikini ads are out as biggest brewers court women drinkers
BUD LIGHT blew it with #UpForWhatever, the marketing campaign that called America’s most popular brew “the perfect beer for removing ‘no’ from your vocabulary...