Donita Rose fronts Jolly Canola Oil鈥檚 health rebranding
JOLLY CANOLA Oil has a new endorser and a whole new marketing strategy in order to entice consumers to try the 鈥渉ealthiest cooking oil...
Hoping to reel in more locals, Ocean Adventure makes聽Gerald Anderson endorser
OCEAN ADVENTURE has named actor Gerald Anderson its very first brand ambassador after 14 years in the business of a marine and wildlife park...
3D bursts anew with New Generation Fan
ADS & Ends
Nanette Franco-Diyco
I CAUGHT an oh-so-simple, clever, and meticulously produced commercial on cable and the internet during the weekend that blew me...
Selling to the wrong person
Getting The Edge In Professional Selling
Terence A. Hockenhull
I THINK most salespersons will agree that it can be difficult to meet directly with decision-makers,...
Amazon pulls Nazi ads over New York backlash
NEW YORK -- It鈥檚 the land of the free, and Americans don鈥檛 like Nazi insignia laid over the stars and stripes. Nor do they...
4ME bets people will watch advertorials on stand-alone site
AUSTRALIA-BASED digital advertorial service 4ME group, in partnership with Media5 Marketing Corp., recently launched an online lifestyle multi-channel network in the Philippines聽 to 鈥渞evolutionize...
Bikini ads are out as biggest brewers court women drinkers
BUD LIGHT blew it with #UpForWhatever, the marketing campaign that called America鈥檚 most popular brew 鈥渢he perfect beer for removing 鈥榥o鈥 from your vocabulary...
Shoppers choose salons over sweaters, pressuring US retailers
ALIA BARKSDALE says she鈥檚 changing the way she shops, and that鈥檚 bad news for department stores and other US retailers.
鈥淚鈥檓 doing my nails and...
US doctor group calls for ban on drug advertising to consumers
THE AMERICAN MEDICAL Association on Tuesday called for a ban on advertising prescription drugs and medical devices directly to consumers, saying the ads drive...
Yazz ads zing with stars
Ads & Ends 鈥 Nanette Franco-Diyco
AFTER A TEXT that I received over the weekend suggesting that I download 鈥渁 fascinatingly cute ad campaign that...
Galaxy far, far away comes to Globe
By Zsarlene B. Chua Reporter
DUE to the film franchise鈥檚 massive popularity (and the seventh film鈥檚 well-timed holiday release), it seems that the Philippines will...
Johnnie Walker launches campaign for joy
SCOTCH whisky brand Johnnie Walker recently launched its happiness-centered 鈥淭he Way I Walk鈥 campaign as well as the campaign鈥檚 faces, a press release from...