Elegance in drinking beer
Ads & Ends 鈥 Nanette Franco-Diyco
SAN MIGUEL鈥橲 omnibus beer advertising campaign stands way above the beer commercials that we have long been exposed to...
Marketing, merchandising, or selling
Getting The Edge In Professional Selling 鈥 Terence A. Hockenhull
THESE ARE THREE common terms used to move products from manufacturer to end-user or customer....
Coca-Cola reaps a big benefit聽from the word 鈥榸ero鈥
By Noah Feldman
THINK YOU CAN trademark the word 鈥渮ero鈥? If you鈥檙e Coca-Cola, you do. The soft-drink company has asked the US Patent and Trademark...
Automakers, Super Bowl ad stalwarts, buy less air time
THE SUPER BOWL was a little less sleek, sporty, and horsepowered this year. The portion of advertising time devoted to promoting cars and trucks...
Reality shows mirror business — or do they?
Getting The Edge In聽Professional聽Selling
Terence A. Hockenhull
I WAS RATHER surprised to see that Survivor, a reality show I haven鈥檛 watched for some years, is now...
Smart has heart!
Ads & Ends
Nanette Franco-Diyco
OF THE NUMEROUS commercials of Smart Communications, Inc., the Valentine鈥檚 commercial struck me as the most engaging, most heartwarming, most entertaining,...
How this entrepreneur became a telco ambassador
By Cathy Rose A. Garcia
AMID ALL THE celebrity endorsers out there, businessman Bjorn R. Pardo may seem like an unusual choice to become a...
Nivea Sun takes Bohol
By Joseph L. Garcia
BOHOL鈥橲 MOODY SKIES did not kill the party for this year鈥檚 Nivea Sun 2016 kickoff, held on Jan. 26-28 at the...
SM, HK Disneyland mark park鈥檚 anniversary with raffle promo
By Zsarlene B. Chua
SM SUPERMALLS, in partnership with Hong Kong Disneyland, recently announced a promotion to take 30 SM patrons (and their families) to...
Situmercials: Solmux and Knorr
Ads & Ends 鈥 Nanette Franco-Diyco
CALL IT a non-traditional media placement or media buy. If you venture to watch a teleserye (soap opera) on...
The Know-it-all
Getting The Edge In Professional Selling 鈥 Terence A. Hockenhull
IT鈥橲 BEEN A relatively quiet day today. I have been able to sit here with...
Star Wars success makes Disney world鈥檚 most powerful brand
WALT DISNEY is the world鈥檚 most powerful brand, thanks to the likable robots R2-D2 and C-3PO, who propelled the entertainment company to the top...