Digital advertising becomes a human-free zone
By Leonid Bershidsky
WHITEOPS, a US cybersecurity company, says it has uncovered the biggest online advertising scam ever, operated from Russia and making between $2.6...
Hugo Fragrances names Zac Efron as new brand ambassador
HUGO Fragrances鈥 newest ambassador is actor/producer Zac Efron, which it describes in a statement as 鈥淭he ultimate embodiment of millennial masculinity.鈥
The statement describes him...
Two precious promo ads聽that should not be missed
Ads & Ends
Nanette Franco-Diyco
AMID THE PROLIFERATION of all sorts of commercials during Christmas, there were two beautiful digital ads that touched many a heart...
Planning for the sales call
Getting The Edge In聽Professional聽Selling
Terence A. Hockenhull
I AM A great advocate of sales call planning. As they say, 鈥淧rior preparation prevents poor performance!鈥 Yet few...
Matteo for Saucony Kineta Relay
JUGGLING NUMEROUS activities as an actor, singer, host, and athlete is no easy task for Matteo Guidicelli. But he said that with the right...
ABS-CBN Christmas ads: Values and exaltation
Ads & Ends
Nanette Franco-Diyco
A FEW CHRISTMAS ADS this year in the country have selected to lean strongly on values. Topping these is the...
After the sale
Getting the edge in professional selling
Terence A. Hockenhull
THINGS OFTEN go wrong on major projects. The best will in the world is not going to...
AirAsia thanks its customers
BECAUSE CHRISTMAS is the season of gratitude, Philippines AirAsia has launched its #ThankYou Christmas campaign 鈥渇illing the air with the spirit of gratitude and...
Amazing PLDT HOME Fibr鈥檚 expansion
Ads & Ends
Nanette Franco-Diyco
THERE ARE MORE and more advertising gems that are launched and that instantly catch the attention and excitement of their target...
Tacky closing techniques
Getting The Edge In Professional Selling
Terence A. Hockenhull
SOME YEARS AGO in Hong Kong, a salesman selling me an insurance policy decided it was time...
From Mad Men to mad metrics
NEWS CORP. CEO Robert Thomson, who oversees Rupert Murdoch’s publishing empire, recently renewed his attack on ad agencies for backing fake news sites with...
Top Araw Values Awards
Ads & Ends
Nanette Franco-Diyco
鈥淭HE AD Foundation鈥檚 Araw Values Awards is the only competition in the whole world that recognizes the importance of values in...