Delivering an effective sales presentation
Getting The Edge In Professional Selling
Terence A. Hockenhull
LAST WEEK, we talked about developing presentations, the importance of knowing your audience and whether the purpose...
Security, customer service, engagement — what the generations expect from e-commerce
By Zsarlene B. Chua
As e-commerce becomes more ubiquitous, so much so that a Netherlands-based auditor noted that 鈥渃onsumers no longer go shopping but are...
Skechers PHL brand ambassador Gerald Anderson to run LA Marathon
ACTOR and athlete Gerald Anderson is taking on a new challenge this year -- he plans on running his first full marathon in Los...
Understanding the sales presentation
Getting The Edge In Professional Selling
Terence A. Hockenhull
OVER THE LAST couple of weeks, I have been bemoaning the fact that it is proving...
Billboards have a heyday in humongous traffic jams
Ads & Ends
Nanette Franco-Diyco
WHILE EVERYONE HOLLERS in frustration day in and day out over the unbelievable traffic in the metropolis, big advertisers have taken...
How Oppo plans to stand out in a crowded smartphone market
By Zsarlene B. Chua, Reporter
While 2016 has been a very busy year for Chinese mobile phone brand, OPPO, 2017 may prove to be even...
Johnnie Walker keeps on walking
Following its successful 鈥淜eep Walking鈥 campaign last year, Scotch whisky brand Johnnie Walker has launched the second phase of what will be a long-standing...
Bear Brand Adult Plus overcomes challenges
Ads & Ends
Nanette Franco-Diyco
DURING THE final week of the year just ended, I asked Raul Castro, chairman and CEO of McCann Worldgroup Philippines, what...
Objectives and plans
Getting the edge in professional selling
Terence A. Hockenhull
I recently wrote about setting call objectives and planning a successful outcome to a sales call. The...
Trump鈥檚 China trademarks risk constitutional crisis, experts say
BEIJING 鈥 US president-elect Donald Trump has at least 45 trademark applications pending in China, AFP has learned, each of which could potentially violate...
Prince estate awards merchandising rights to Universal Music
THE estate of the late pop artist Prince signed a global licensing deal that gives Universal Music Group鈥檚 Bravado unit exclusive control over his...
Bench barbers creativity
Ads & Ends
Nanette Franco-Diyco
THE TWO digital films produced by TBWASantiago Mangada Puno that were launched last week are powerfully inspiring. These campaigns were perceived...