ALONG WITH the relaunch of Globe Platinum鈥檚 premium lifestyle mobile phone plans comes its new ambassador, chef JP Anglo.
Mr. Anglo, aside from opening a number of restaurants, including Sarsa in Bonifacio Global City and Mai Pao and Mu Shu in Bacolod, also features in his resume a stint as a judge on the Philippine version of the MasterChef television cooking contest.
Globe Platinum Lifestyle Plans, with their relaunch, now include unlimited all-network calls and texts and built-in content such as music streaming platform Spotify, social network Facebook, chat app Viber, and video streaming platform HOOQ. The plans also include a consumable roaming amount, with Kaisie del Carmen, Marketing Brand Director for Globe Platinum, saying: 鈥淲e do understand that our market are travelers… very much globalized.鈥
The premium platinum plans differ from Globe鈥檚 standard plans; the former come with service priorities, including customer service agents the company calls 鈥淧latinum Relationship Managers.鈥
鈥淲e make sure that we enable our target market鈥檚 aspirations,鈥 said Ms. del Carmen, speaking at the launch in Kaf茅 Batwan by Sarsa in Makati last month.
She also said the company has changed focus for the Platinum plans鈥 target market: 鈥淲e鈥檝e moved away from the usual necktie person… what we want to do is to be able to capture those people at the start of their journey.鈥
Along with the new, younger target market (aged 26-40) comes a lower price, bringing the base plan鈥檚 price down from about P5000 to P3799.
As for Globe鈥檚 choice of Mr. Anglo, Ms. del Carmen said: 鈥淚t has to be someone who embodies the brand completely. The aspiration is there… but he鈥檚 in a place wherein he鈥檚 in constant hunger, for even more [fulfillment], in a digital setting.鈥 鈥 Joseph L. Garcia
