Customer and employee trust – along with product consistency – helped Merced, a 53-year-old brand known for its signature 鈥淏eehive鈥 pastry, maintain its spot in the food industry despite shifting trends and rising competition.
鈥淲e鈥檝e built up this reservoir of good will in the community and we try to maintain that,鈥 Merced Bakehouse president Max Gana said in an interview.
鈥淚t鈥檚 not just about the age of the brand,” he added. “It鈥檚 also how long we鈥檝e been taking care of our production, our sales, and our team because that adds a level of continuity.”
Interview by Almira Martinez
Video editing by Arjale Queral
