This upgraded Isuzu truck picks up on 鈥榗ustomer feedback鈥
By Dylan Afuang
ISUZU PHILIPPINES CORP. (IPC) recently brought in the revised version of the truck brand鈥檚 pickup model that was unveiled globally in late 2023. In IPC鈥檚 response to 鈥渃ustomer and dealer feedback,鈥 the new D-Max carries notable changes that include an exterior redesign, and drivetrain and technology additions.
鈥淥ver the years, we have continuously introduced numerous advancements to the D-Max, all the while ensuring that it remains true to its core values,鈥 IPC President Tetsuya Fujita stated during the D-Max鈥檚 public launch in Pasay City.
The current D-Max, upon which this updated model is based, was introduced here in 2021.
鈥淭his latest evolution is the product of listening to the feedback of our customers and dealers, integrating their insights into the design and functionality of this new model,鈥 Mr. Fujita added.
Perhaps in a bid to meet varying consumer budgets and use cases, the 2024 D-Max is available in total of 12 variants within four trim levels (Single Cab, LT, LS-A, and LS-E), with prices starting from P938,000 for the Single Cab RZ4E model and topping out at P1.945 million for the 4×4 LS-E AT.
鈥淭he Philippine market is important for Isuzu,鈥 Isuzu Motors International Operations Thailand President Junya Fujiwara added during the D-Max鈥檚 unveiling. 鈥淲e understand that Filipinos have a strong affinity with pickup trucks, and we are confident that the Philippine market will embrace the D-Max with the same enthusiasm that we have (seen) in other countries.鈥
Nikkei Asia reported that 鈥淚suzu leads the Thai market for pickup trucks,鈥 while automotive blog carscoops.com wrote that the said market accounted for 鈥180,000 sales out of the (pickup鈥檚) 340,000 global sales in 2022.鈥
The new D-Max is distinguished by a sharper front grille that鈥檚 finished in gunmetal and black chrome finish, and is flanked by LED headlamps with redesigned daytime running lights. The front fascia also sees fog lamps whose air curtains are designed to reduce aerodynamic drag.
Elsewhere around the pickup, it鈥檚 adorned by a 鈥渃argo sail鈥 bed accessory, 18-inch matte dark-gray alloy wheels, and triple-wing LED tail lamps.
Moving inside, the D-Max鈥檚 new equipment includes a wireless charger, second-row air-con vents, and a seven-inch digital driver鈥檚 display. Infotainment is provided by screens sized at nine and 10.1 inches, with both featuring Apple CarPlay and Android Auto connectivity.
As 鈥淚PC aims to recapture the hardcore 4×4 enthusiasts,鈥 the company said in a release, four-wheel drive guises of the new pickup are equipped with a rear differential lock system and Rough Terrain Mode for better traction on challenging terrain.
Updates extend to the safety tech, as Isuzu鈥檚 latest advanced driver assist system (ADAS) is supported by a camera with an enhanced field of view to improve accident-avoidance capabilities. Boosting driver鈥檚 visibility around the vehicle are a 360-degree camera, Rear Cross Traffic Brake (RCTB), and digital video recorder.
Under the hood, the truck remains unchanged as it retains its three-liter turbodiesel mill with 190hp and 450Nm of torque, which is then mated to either a six-speed manual or automatic transmissions powering the rear or all four wheels.
Those interested in the D-Max and the nationwide promotional activities IPC will hold for the model can follow Isuzu Philippines on Facebook.
