Kia Philippines pitches 鈥榓ffordable鈥 Sonet to Gen Z, millennial car buyers
By Dylan Afuang
KIA PHILIPPINES, led by the Ayala Corp.鈥檚 ACMobility, eyes to boost its sales success by pitching to younger car browsers the Sonet. Replacing the Stonic, the Sonet is now the smallest and most affordable crossover in the brand鈥檚 local roster.
The Sonet comes in four trim levels: 1.5 LX MT (P758,000), 1.5 LX AT (P868,000), 1.5 EX AT (P978,000), and 1.5 SX AT (P1.138 million).
The Stonic was 鈥渢he top-selling nameplate for Kia (locally), accounting for over 40% of sales in recent years,鈥 Kia Philippines President and Head of Automotive Retail and Distribution at ACMobility Antonio 鈥淭oti鈥 Zara III said during the Sonet鈥檚 public launch in Para帽aque City.
鈥淚t achieved such volume because it played in the sweet pricing spot,鈥 he continued, explaining that buyers attained the old car鈥檚 price range between P750,000 to P1 million. The executive also cited that one of the country鈥檚 best-selling cars is priced in that 鈥渟weet spot.鈥
The company counts on the Sonet being priced within the same bracket 鈥 and the 鈥渕arket shifting to crossovers and SUVs鈥 鈥 for the new model鈥檚 possible success.
鈥淲e are excited to offer this modern entry-level SUV, especially to the young millennials and Gen Zs who seek a balance of convenience, technology, and affordability,鈥 Kia Philippines COO Brian Buendia said in a statement.
ACMobility CEO Jaime Alfonso Zobel de Ayala joined during the car鈥檚 public unveil, 鈥淭he arrival of the Sonet shows ACMobility鈥檚 commitment to giving Filipinos more reasons to fall in love with the Kia brand again.鈥
As a nod to its target market, the Sonet鈥檚 name is derived from the words 鈥渟ocial鈥 and 鈥渘etwork,鈥 Kia Asia-Pacific Head of Product Ezan Ley explained.
Design highlights found within the car鈥檚 4,110-mm length, 1,790-mm width, and above-1,600-mm height are the brand signature Tiger Nose grille with a geometric pattern, large headlights with LEDs for the SX variant, and a rear full-width lamp cluster.
Complementing these are three monotone color options Vivid Red, Snow White Pearl, and Imperial Blue. For the SX variant, Vivid Red and Snow White Pearl are paired with a black roof. Pewter Olive, a special monotone color, is exclusive to the SX.
The Sonet boasts an all-digital gauge cluster, while infotainment comes as an eight-inch or 10.25-inch touchscreen system with Apple CarPlay and Android Auto. Passengers fore and aft get USB Type C charging ports. A sunroof and wireless charger also come on select variants.
Powering the car is a 1.5-liter four-cylinder engine that produces 115hp and 144Nm of torque. It is mated to either a six-speed manual or an intelligent variable transmission (IVT).
For safety, there鈥檚 Kia鈥檚 DriveWise system, which includes Forward Collision Assist, Lane Following Assist, Lane Keeping Assist, and High Beam Assist. These go on top of the standard dual SRS air bags, ABS with EBD, stability control, and rear parking sensors with rear camera.
Also standard on the Sonet is Kia Philippines鈥 five-year or 160,000-kilometer warranty.
