Honda PHL reiterates focus on customer service

HONDA PHILIPPINES, INC. (HPI) said in a release that “a motorcycle is only a two-wheeled vehicle, but its complexity makes it a machine that requires periodic service and maintenance throughout its lifetime.” Thus, the company promises to provide “top-notch and (uncompromising) after-sales service and support to ensure worry-free ownership every step of the way.”

In fact, HPI Assistant Vice-President for Customer Service Operations Hitoshi Ito credits the brand’s market leadership to making clients feel cared for. “We know that customers buy motorcycles because this helps make their daily lives better. In the same way, Honda’s customer service will always be here to help our customers’ daily lives better, easier, and more comfortable as well,” he explained.

Aside from exclusive dealers being equipped with tools, equipment, and publications, all HPI mechanics are guaranteed to be well-trained and accredited. They also receive regular training both in the areas of technical and customer service, which is an important protocol all dealers need to follow. HPI said that empowering its frontliners to provide an exceptional after-sales experience is “the key to adding value, joy, and safety to the lives of the customers.”

Founder Soichiro Honda said that human relationships are based on trust. “It is our job to fix their motorcycles but, more than that, the true goal is to repair the customer’s heart, to make the customers happy,” he affirmed. Thus, Honda’s Mechanic Skill Olympics annual competition is a testament to this vision, as it’s not only the most-awaited activity of all their dealers and mechanics, it’s also a showcase of their individual technical expertise. As a reward, the winners get to represent the country in an international competition, participated by other Honda distributors from Asia and Oceania.

“We believe that Honda’s role in the community is not just to produce great products but also ensure that high-quality services are accessible to its customers through its after-sales program. This is the reason why Honda has always been at the forefront of the motorcycle business in the Philippines and why we have kept the loyalty of our customers over the years,” added Customer Service Manager Cyrus Pagaran.

Another Customer Service Manager, Noli Minor, Jr., continued, “We always ensure that a purchase is supported by strong after-sales through our dealers. We want our customers to always come back to our dealers because they are delighted with the services. It’s the responsibility of Honda to make our dealers always be ready about it.”

The company recently launched its Serbisyong Panalo Promo, that will run until April 30. Every purchase of Honda genuine part, apparel, or service worth P300 earns a raffle ticket for a chance to win any of the following: Honda helmet (15 winners in NCR, Luzon, Visayas, and Mindanao), smartphones, and a brand-new Honda PCX160 (one winner each for NCR, Luzon, Visayas, and Mindanao).