FROM THE TIME of its founding, Japan-headquartered luxury marque Lexus has been earnestly pursuing the spirit of innovation and untiring evolution in luxury, and it continues to take up the challenge of building vehicles that exceed customers鈥 expectations.
Lexus first opened its doors in the Philippines 13 years ago, and has since been considered the 鈥済ateway to a world of unparalleled luxury for the most discerning Filipino car buyers.鈥 The Lexus lineup of luxury sedans, coupes, crossovers, and SUVs showcase not only the latest in cutting-edge technology but also exhibit the artistry of 鈥takumi鈥 master craftsmen. But beyond the vehicles themselves, the company says it prides itself in creating amazing experiences.
The past year saw the launch of the new LS and the newest variant of the Lexus IS, which marked the resurgence of these luxury sedans. In a release, Lexus said that the new LS 鈥渋s the pinnacle of luxury craftsmanship,鈥 the flagship sedan of the lineup which also offers personalization to suit the selective taste of each customer. Built under the expert eye of takumi master craftsmen, the coming together of glass, metal, wood, and fabric to create a luxury vehicle鈥檚 interior can only result in art.
The all-new IS sport sedan also made its debut with an additional variant said to be suitable for first-time luxury car buyers. The Lexus IS 300h was born and bred at the Toyota Technical Center Shimoyama Test Track 鈥 where the toughest and most challenging roads in the world have been recreated. This suits the IS perfectly, as every facet of its performance was developed on that extremely challenging on-road course, all for the sake of delivering an experience like no other to drivers around the world. Moving forward, the new IS sets the bar for the dynamic handling of all future Lexus models.
Before 2021 ended, Lexus introduced the new ES 鈥 a model renowned for its quiet, smooth performance and high levels of cabin comfort and spaciousness. The current changes focus on strengthening these qualities, refreshing the car鈥檚 styling, improving ride and responsiveness, and introducing new, technology-led equipment features.
Lexus Philippines also unveiled the MyLexus Mobile App. With it, owning and maintaining a Lexus is now easier and more convenient than ever. Available for download for both Android and iOS users, the MyLexus Mobile App makes maintaining a Lexus, shopping for a new model, or learning more about the world of Lexus all possible from a handheld mobile device.
Last March 2021, Lexus held the world premiere of 鈥淟F-Z Electrified,鈥 a conceptual BEV that incorporates driving performance, styling, and technologies envisioned for realization by 2025. It features ideal dynamic balance achieved through the optimal placement of the battery and electric motors, as well as, among others, a new four-wheel driving force control technology known as Direct4 that generates a superior and highly flexible driving performance, setting the LF-Z Electrified apart from conventional vehicles. Also, in the near future, Lexus plans to incorporate technologies and advanced infotainment functions that will further enrich its customers鈥 mobility experience.
Lexus said it has 鈥渁lways been at the forefront of making innovative technology available to those who have embraced green motoring. For Lexus in the Philippines, hybrid technology has always been as much about outright performance as it has been with improving fuel-efficiency. Today, the LS, IS, RX, and NX hybrid variants are available locally.鈥
Lexus Philippines added that 鈥渃ustomers in the Philippines can expect a future-focused road ahead with Lexus prioritizing personalization, innovation, hybrid vehicles, and crafted experiences. With its promise of delivering superior quality, car enthusiasts can expect even grander things from Lexus in the future.鈥
For more information, visit lexus.com.ph or the company鈥檚 social media pages on Facebook and Instagram, @lexusmanila. To arrange a consultation with a personal sales consultant, visit the Lexus Remote page at https://fal.cn/3eSWW.
