Nabbie Francisco at the Philippine Design Fest 2025. 鈥 FILIPINO GRAPHIC DESIGNERS FB PAGE

Artificial intelligence (AI)-generated content circulating widely on social media, such as the recent Sierra Madre videos, cannot be considered legitimate graphic artworks, according to the听founder of听Filipino Graphic Designers (FGD).听

鈥淚 wouldn鈥檛 say that it is a graphic art because it鈥檚 from a prompt,鈥澨齆abbie听S. Francisco, founder of FGD, told听大象传媒听at the sidelines of the first day of the Philippine Design Fest 2025 last Friday.听

鈥淪o I would say that he (AI user) is a good writer, but not a good editor (graphic artist),鈥 he added.听

In recent weeks, various AI-generated photos and videos of Sierra Madre, a mountain range in the eastern part of Luzon, were created by netizens in gratitude for its role in shielding the island from the wrath of Super Typhoon Fung-wong, locally known as听Uwan.听

Several videos showed clips听representing听a personification of听Sierra Madre听mountains听fighting against the storm Fung-wong.听

Mr. Francisco said that the use of AI in graphic arts has been a polarizing topic in the听community, but听noted that the technology must only be used as a tool to augment an artist鈥檚 work.听

鈥淪o听I would say that听it鈥檚听going to come, but we really听have to听adapt. But at the same time,听don鈥檛听lose your creativity in that aspect, because AI is just a tool for us to create better outputs,鈥 he said.听

The founder also recommended that creators who make AI-generated content use the technology ethically, such as properly听disclosing听if AI was used in the creation of a photo or video听as well听as properly crediting or securing the copyright of the references used in the generated output.听

One of the country鈥檚 most popular social media platforms, TikTok, has been labeling content that is significantly or completely generated by AI since 2023.听

According to its website, the platform provides an option for creators to label their content as AI-generated. The platform can also identify and automatically label content if it detects the use of AI. 鈥斕Edg听Adrian A. Eva

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