Apple rolls out iPhone 15, watches with ‘double tap’ feature at flagship event
Apple聽on Tuesday took聽聽newer variants of some of its best-selling devices against the backdrop of flagging discretionary spending and expanded curbs on its听蹿濒补驳蝉丑颈辫听颈笔丑辞苍别听in China.
The world’s most valuable listed company will make available the new products from Sept. 22, hoping that they make it to the top of customers’ wish lists during the all-important holiday shopping season.
Here are the details of the key announcements:
The听颈笔丑辞苍别
础辫辫濒别听launched听颈笔丑辞苍别听15听and听颈笔丑辞苍别听15听Plus, sporting 6.1-inch and 6.7-inch displays, respectively, similar to their predecessors.
The higher-end听颈笔丑辞苍别听15听Pro and听颈笔丑辞苍别听15听Pro Max models, priced at $999 and $1,199, respectively, will sport an “action button” in place of the mute switch that can be customized for a variety of functions. They will use titanium instead of stainless steel for the side bars.
础辫辫濒别听has also switched to the USB-C charging standard from the current Lightning port, in accordance with a European law, on the new听颈笔丑辞苍别s and AirPods Pro. The USB-C connectivity will make it easier for professionals to transfer high-quality video from the听颈笔丑辞苍别听directly onto their hard drives.
All the new models听蹿别补迟耻谤别听a 48-megapixel main camera, with the听蹿濒补驳蝉丑颈辫聽Pro Max having 5X optical zoom and 3X telephoto capability. With the Pro devices, users can record “spatial” or three-dimensional videos that could be viewed on听础辫辫濒别‘s upcoming Vision Pro headset.
The latest听颈笔丑辞苍别‘s satellite connectivity can now be used to summon roadside assistance, a听蹿别补迟耻谤别听launched in the US in partnership with American Automobile Association.
The听颈笔丑辞苍别听15听and听颈笔丑辞苍别听15听Plus get A16 bionic chip, while the听颈笔丑辞苍别听15听Pro and the Pro Max will be powered by the A17 pro chip. The hardware on the Pro line makes the devices suitable for high-end mobile gaming, the company said.
础辫辫濒别听also said the batteries of听颈笔丑辞苍别听15听and听颈笔丑辞苍别听15听Plus, which start at $799 and $899, respectively, are made of 100% recycled cobalt.
Watches
础辫辫濒别听announced Watch Series 9 and the second generation of Watch Ultra, sporting the same dimensions as the previous variants.
The latest听飞补迟肠丑别蝉听get the next generation S9 chip, capable of better animation and effects. It is the first processor upgrade since聽础辫辫濒别听released the Series 6 line in 2020.
New听蹿别补迟耻谤别s include “double tap”, a new gesture听蹿别补迟耻谤别听to control the watch with辞耻迟听touching its face, and improved dictation and brightness.
Ultra 2 gets a new customized watch face that packs more information on workouts, and improved battery that lasts up to 36 hours on normal use and 72 hours on low-power setting.
The Series 9 starts at $399, while the Ultra 2, at $799, is priced at the same level as the earlier base model.
The Series 9 is the company’s first carbon neutral product, and starting this year all watch manufacturing will be powered by 100% clean energy.聽础辫辫濒别听will also drop leather from all its products, including the watch bands.
AirPods
础辫辫濒别听released the second-generation AirPods Pro, priced at $249, which will听蹿别补迟耻谤别听improved sound quality and double the active noise cancellation than its predecessor. It will also come in more ear tip sizes. – Reuters
