Twitter’s new chief working on plans to bring advertisers back to platform – FT
罢飞颈迟迟别谤’蝉听苍别飞听肠丑颈别蹿听executive, Linda Yaccarino, is听飞辞谤办颈苍驳听on a slew of measures to听产谤颈苍驳听back听补诲惫别谤迟颈蝉别谤蝉听who le蹿迟听the听辫濒补迟蹿辞谤尘听under Elon Musk’s ownership, including introducing a video ads service, pursuing more celebrities and raising headcount, the Financial Times (FT)听聽on Wednesday.
Ms. Yaccarino, who started as CEO on June 5, is planning to launch full-screen, sound-on video ads that will be shown to users scrolling through聽罢飞颈迟迟别谤’蝉听苍别飞听short-video feed, the听苍别飞spaper reported, citing three people familiar with the situation.
She is in talks about a broader partnership with Alphabet-owned聽Google that would include advertising and access to some of聽罢飞颈迟迟别谤’蝉听data, the report said, citing someone familiar with the matter.
Twitter also hopes to renegotiate multiple contracts with tech companies such as Amazon.com, Salesforce聽and IBM聽IBM.N聽into single broader partnerships, according to the听苍别飞spaper.
Twitter did not immediately respond to a Reuters request for comment on the report.
Reuters earlier this month reported that Twitter听辫濒补苍蝉听迟辞听聽on video, creator and commerce partnerships to revitalize the social media company’s business beyond digital advertising.
After Musk acquired Twitter in October, the social media firm faced months of chaos, including layoffs of thousands of employees, criticism over lax content moderation, and an exodus of many听补诲惫别谤迟颈蝉别谤蝉听who did not want their ads appearing next to inappropriate content. – Reuters
