GCash targets 100 NGO partners for donation platform
DAVAO CITY — Mobile money platform GCash is targeting to end the year with 100 non-government organization (NGO) partners for its GCash for Good campaign launched here Tuesday.
A platform for donations, GCash for Good is a corporate social responsibility project of the company that enables users to donate to NGOs that advocate education, environment, and animal welfare, among others.
鈥淲e want to end this year with 100 partner NGOs nationwide. The 100 is just aspirational,鈥 Reyner M. Villasenor, GCash vice-president for corporate communications, said during the launch.
鈥淭his is our way of giving back as GCash as a corporate entity,鈥 he said.
The program has so far signed up 35 partner NGOs that have completed documentation requirements from the Bangko Sentral ng Pilipinas (BSP) and Mynt or Globe Fintech Innovations, Inc., which operates GCash.
鈥淲e leverage on our relationship where we would want to elevate a certain level of awareness as an individual. You can do good with your mobile application,鈥 said Mr. Villasenor.
鈥淲e are the number one mobile wallet in the country today. But being number one means we have to be a role model鈥 It鈥檚 all about how we make a difference in people鈥檚 lives,鈥 he added.
Mr. Villasenor cited the 2017 Global Trends in Giving study, which shows that 54% of individuals prefer to donate online. The total volume of donations made online has been growing by 12.1%, according to the study. — Maya M. Padillo
