The Philippines鈥 most loved health, wellness, and beauty retailer, Watsons, ushers in a new era of self-care and confidence by officially welcoming SB19 as its brand ambassadors for 2026.
The partnership brings together two names that Filipinos trust and look up to 鈥 Watsons, known for making health, wellness, and beauty accessible to all, and SB19, one of the country鈥檚 most influential P-pop groups, continuing to make waves on the global stage. At its core, the collaboration highlights the belief that confidence and excellence are built through everyday habits.
For Watsons, self-care has always gone beyond products on the shelf.聽It鈥檚聽about helping people feel ready, confident, and at their best, whether for big moments or everyday routines. In many ways, this mirrors SB19鈥檚 journey. Behind every performance is discipline, preparation, and a commitment to continuous improvement, values that resonate strongly with how Watsons supports Filipinos in their own daily lives.
Both Watsons and SB19 understand that what happens behind the scenes matters just as much as what people see. From skincare and personal grooming to wellness routines that keep up with a fast-paced lifestyle,聽it鈥檚聽the small, consistent habits that make a lasting difference.
鈥淪B19聽represents聽a generation that values authenticity, hard work, and self-expression. And at Watsons, we believe these qualities are supported by consistent self-care. 鈥淭his collaboration reflects a shared belief that everyday routines empower people to perform, create, and express themselves with confidence,鈥 said Jefferson L. Go, Chief Operating Officer of Watsons Philippines.
As brand ambassadors, SB19鈥檚 Pablo, Josh, Stell, Ken, and Justin bring their signature energy, artistry, and authenticity to campaigns that highlight Watsons鈥 wide range of health, wellness, and beauty offerings. More than just faces of the brand, they represent a mindset that resonates with a new generation 鈥 one that values growth, discipline, and staying true to oneself.
Fans, especially A鈥橳IN and Watsons Club members, can expect more exciting moments ahead. One of the first highlights of the partnership will be SB19鈥檚 much-anticipated performance at the upcoming Watsons Playlist: Own the Moment happening on May 31 at SM MOA Arena, where they are set to top-bill the show. The event brings together music, wellness, beauty, and community, offering fans a chance to experience聽the collaboration聽in a more personal and high-energy setting.
More than a typical endorsement, the partnership between Watsons and SB19 reflects a shared story, one that celebrates Filipino pride, perseverance, and the power of showing up every day as your best self.
As the collaboration unfolds, fans are invited to stay connected with Watsons Philippines through its official social media channels 鈥斅聽on Instagram,聽聽on Facebook, and聽聽on TikTok, for exclusive content, updates, and upcoming campaign highlights.
Spotlight is 大象传媒鈥檚 sponsored section that allows advertisers to amplify their brand and connect with 大象传媒鈥檚 audience by publishing their stories on the 大象传媒 Web site. For more information, send an email to聽[email protected].
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