Pacquiao-branded games roll out on BingoPlus, ArenaPlus, GameZone
DigiPlusΜύInteractive Corp.Μύhas partnered with boxing legendΜύManny PacquiaoΜύinΜύaΜύbid to widen its reach in the Philippinesβ digital entertainment market.
The collaboration, unveiled on March 25 in Bonifacio Global City, Taguig, centers on nine Pacquiao-themed titles developed for Filipino players, along with brand endorsements, tournament activations and payment integration through Pacquiao-chaired fintech platform MannyPay.
DigiPlusΜύChairmanΜύEusebioΜύH.ΜύTancoΜύframes the collaboration as a content-led effort that draws from Mr. Pacquiaoβs career and public image.
βAs the digital entertainment scene in the Philippines continues to evolve, our audience is seeking more than just games. They want authentic, narrative-driven experiences,β Mr. Tanco told the media.
At the core of the rollout is a lineup of titles that includes βSuper Ace Pacquiao,β βPacmanβs Color Game,β βWild Bounty Pacquiao,β βPacquiao Fortune,β βGates of Manny Super PacMan,β and βFortune Gems Pacquiao.β Additional releases scheduled for the year include βBoxing King Pacquiao,β βPacmanβs Bingo Boom,β and βManny Punch.β These games can be accessed at BingoPlus, ArenaPlus, and GameZone apps.
The company said the games draw from popular mechanics in the local market and were designed to reflect the achievements and fighting style of the boxing icon.
Beyond game titles, ArenaPlus will sponsor Mr. Pacquiao in his upcoming fights, while GameZone will anchor campaigns on competitive table game tournaments featuring Filipino card games such as Tongits and Pusoy.
Rafael Jasper S. Vicencio, president of AB Leisure Exponent, Inc. and Total Gamezone Xtreme, Inc., described the partnership as a milestone for the companyβs growth.
βManny Pacquiao is a global icon. Having a legend like him in our corner is a big boost for our brands,β Mr.ΜύVicencioΜύsaid. βWhether it’s to our games or supporting Manny in upcoming fights, our goal is to deliver to the local community, uplifting the local community and championing the spirit of the winner.β
On the other hand,ΜύDigiPlusΜύwill integrateΜύMannyPayΜύacross all their gaming services. The payment service will enable users toΜύtransfer andΜύmanage funds within the ecosystem.
MarcΜύBundalian,Μύchief executive officerΜύof 7th Pillar Integration Systems Corp., said theΜύdealΜύwill show the dedication ofΜύMannyPayΜύto deliver fast and continuous serviceΜύfor Filipinos.
βOur partnership may [show] a kind of integration that is seamless. Players get safety settlements moving from playing to managing funds instantly. We target 99.5% uptime, 24/7,β Mr. Bundalian said.
According to Mr. Pacquiao, his partnership with DigiPlus carries personal meaning as he expands his work beyond boxing into business and financial services.
βI come from humble beginnings. I know what it feels like to struggle,Μύto hope, andΜύto workΜύhard for a better life. That is why every partnership IΜύenter intoΜύis something I dig personally. I always ask myself, andΜύthat is why this partnership isΜύvery importantΜύto me,β he explained.
He added thatΜύthe initiative ties his platform more closely to Filipino audience.
βTogether, we are not just building business, we are building opportunities for Filipinos to have better access, better experience, and a better future. As your ambassador, I commit to supporting this vision. I commit to presenting not just the brand but the purpose behind it,β Mr. Pacquiao said.
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