Digital Reporter

Who鈥檚 your business idol? Tech people might say Steve Jobs or Mark Zuckerberg. Abbie Victorino of聽聽is a fan of 鈥淕irlboss鈥 Sophia Amoruso. After asking this question to young entrepreneurs several times, inspirational speaker and business consultant Francis Kong found out that most of them will mention a foreign entrepreneur.

鈥淚f you were to ask millennials who their hero is, they鈥檙e always talking about foreign names,鈥 Mr. Kong told SparkUp during the media launch of聽聽last October 4 at The Brewery, Bonifacio Global City. 鈥淭hat鈥檚 okay, we can learn a lot of things from them. But sometimes foreign names and their accomplishments do not fit our local context. What if we still get these foreign names in but we also have a blend with the local experts? We have a lot of great people, but we don鈥檛 listen to them or we don鈥檛 know and hear about them.鈥

That鈥檚 why he and events expert Stephen Ku, CEO of Eventscape and co-founder of聽聽(which won at the recent聽) collaborated for Project Ripple鈥攁 platform that blends education with entertainment to inspire passion, purpose and productivity in millennials by making inernational and local thought leaders accessible through online and offline means. They held their first live stream session that day, which featured actress Iza Calzado to talk about how she maintains her passion for acting, PLDT Vice President for Digital Strategy and Distruptive Business Carlo Ople to talk about how he found purpose after years of working different tech鈥憆elated jobs, and Forbes Asia鈥檚 Thirty Under Thirty nominee and Machine Ventures CEO Shahab Shabibi on how he manages to be so productive at the young age of 21 years old. You can expect more streamed events on their Facebook page as the project progresses, as well as offline events like forums.

 

鈥淲e want to hit as much of the different audience profile as possible,鈥 Mr. Kong said, explaining the reason why Project Ripple won鈥檛 be a solely online or offline venture. 鈥淲e have on鈥慻round events because there are people who prefer live events. You could compare this to how listening to Spotify is a different experience from listening to a live concert. The feeling is different. We want to fuse the two together because they鈥檙e not mutually exclusive.鈥

鈥淭he way we鈥檙e doing it is that we鈥檙e always on with online content,鈥 Mr. Ku, the younger of the two, told聽SparkUp聽in a separate interview, acknowledging that not everyone has had the opportunity like him to connect with local thought leaders like Mr. Kong. 鈥淚f at any point in time you want to access information we have our online portal: our website and social media. But we believe that you have to experience something live to absorb things. Why do people go to church when they can pray at home? Because they want to be a part of a community鈥攖he community makes you appreciate the experience even further.鈥

He added that there shouldn鈥檛 be much of a difference between dealing with millennials and dealing with other generations. 鈥淚 don鈥檛 think you should treat them any differently, because the more you treat a person differently the more they don鈥檛 respond to you properly,鈥 Mr. Ku said. 鈥淏ut I think the vehicle on how you deliver the message is what you modify. For example, I鈥檒l tell you about finding your passion by doing something you love and monetizing it. But the delivery to a millennial would be through online, bite鈥憇ized content because their attention span is shorter due to technology. But the message is still the same.鈥

While the press release for Project Ripple described it as 鈥渆ngineered to be a year鈥憀ong engagement through scalable content, both online and on鈥慻round,鈥 Mr. Ku hopes that this shared passion project between him and Mr. Kong will stay 鈥渁s long as there are people who need what we are providing.鈥

鈥淲e see that there鈥檚 a growing trend on Facebook and social media [for the topics we鈥檙e discussing] so hopefully we鈥檒l continue as long as we can,鈥 Mr. Ku added.

鈥淚n the future we hope to bring superstars from different fields like music and arts. As for myself, my area of competence is business,鈥 Mr. Kong said, when asked about his future expectations for the project. 鈥淲e鈥檒l bring these well鈥慿nown personalities that you only see on YouTube or onscreen and bring them here live. Hopefully we鈥檒l be able to get them to agree that part of the live event will be converted to digital content, and that their presentation will be under the context of our local condition鈥 global but local鈥 to make us understand that we鈥檙e global when we enter the internet but our physical space is still local.鈥

Project Ripple will be holding its first conference on November 9, at the Samsung Hall at SM Aura, Taguig. Mr. Kong will be speaking at that conference, alongside waiter turned Shakey鈥檚 CEO Vic Gregorio, Chairman and CEO of Dentsu JaymeSyfu Merlee Jayme, and best鈥憇elling American author Todd Henry.


To watch more videos and for information on how to get tickets to their conferences, check out Project Ripple鈥檚聽听辫补驳别.