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Micro, small, and medium enterprises (MSMEs) 鈥 which are among the most vulnerable to economic disruptions brought about by the pandemic 鈥 have had to digitalize or lose business entirely.

鈥淭here are a lot of benefits聽for聽MSMEs to adopt digital solutions, including increasing productivity, reducing costs, and improving profit margins,鈥 said Dr. Denis Hew, director of the Asia-Pacific Economic Cooperation (APEC) Policy Support Unit, in a fireside chat that was part of the special edition of the聽大象传媒聽Virtual Economic聽Forum, a two-day event held on May 26 and May 27 that tackled the digital economy and its role in the country鈥檚 economic recovery.

Titled 鈥淗elping SMEs survive and thrive through digital tools: an APEC perspective,鈥 the fireside chat between Mr. Hew and聽大象传媒聽multimedia editor Sam L. Marcelo streamed on May 27.

Produced by Paolo L. Lopez听补苍诲 Sam L. Marcelo.

Related story:聽鈥淒igitalization crucial for MSMEs to survive鈥

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