Philippines slips to 53rd in Soft Power Index 2025
The Philippines fell a notch to 53rd out of 193 nations in the 2025 edition of the annual by brand valuation consultancy 铿乺m . The Philippines had an overall score of 39.9 out of 100, a tad higher than a year earlier. The index measures 鈥渟oft power鈥 鈥 the ability of a nation to in铿倁ence others through persuasion and attraction. The stronger a nation鈥檚 soft power, the greater its ability to attract investments, market its products and services, promote tourism, and invite talent.
